About the Role

Our client is seeking a dynamic and creative Especialista en Marketing en Medios Sociales y Publicidad Online to manage their social media presence and online advertising efforts. This role, based in Saltillo, Coahuila, MX, is crucial for driving brand awareness, engagement, and lead generation through effective social media strategies and targeted online advertising campaigns. The adecuado candidate will have a strong understanding of various social media platforms, content creation, community management, and paid advertising (PPC/Social Ads). You will be responsible for developing engaging content, managing social media channels, and executing paid campaigns that align with our client's marketing objectives and drive measurable results. This is an excellent opportunity to grow your career in digital marketing within a supportive team environment. We are looking for a proactive individual with a passion for social media trends and a keen eye for detail in campaign execution and analysis. Your contribution will be key to expanding our client's online reach and connecting with their target audience effectively. We expect a hands-on approach to campaign management and optimization.

Key Responsibilities

- Develop and implement social media strategies to increase brand awareness and engagement.
- Create, curate, and schedule compelling content for platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Manage social media communities, responding to comments and messages, and fostering interaction.
- Plan, execute, and optimize paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads).
- Manage paid search (PPC)



campaigns on platforms like Google Ads.
- Monitor campaign performance, analyze data, and provide reports with actionable insights.
- Stay up-to-date with the latest social media trends, advertising best practices, and platform updates.
- Collaborate with the marketing team to ensure brand consistency and integrated campaign efforts.
- Identify opportunities for audience growth and engagement.
- Track key metrics related to social media and online advertising performance.

Requirements

- Proven experience as a Social Media Specialist or Digital Marketing Specialist with a focus on paid media.
- Demonstrable experience managing social media platforms and executing successful paid social campaigns.
- Proficiency in Google Ads and social media advertising platforms (e.g., Facebook Ads Manager).
- Strong content creation skills (writing, basic graphic design, video editing).
- Excellent understanding of social media analytics and reporting tools.
- Strong analytical and problem-solving skills.
- Good communication and interpersonal skills.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- Ability to work independently and as part of a team.
- Experience in the e-commerce sector is a plus.

Benefits

- Competitive salary based on experience.
- Health insurance coverage.
- Opportunities for professional growth and learning in digital marketing.
- Work in a stimulating environment in Saltillo.
- Collaborative team culture.
- Paid time off and holidays.
- Employee discounts on company products.
- Potential for career advancement.
- Regular team-building activities.

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📌 Especialista en Marketing en Medios Sociales y Publicidad Online (Saltillo)
🏢 Placements24
📍 Saltillo