About the Role

Our client, WhatJobs Direct, is seeking a highly motivated and experienced Senior Digital Marketing Specialist to join their dynamic team. This pivotal role will be based in our vibrant office in Toluca, State of Mexico , with a versátil hybrid work arrangement. You will be instrumental in developing and executing innovative digital marketing strategies to enhance brand visibility, drive lead generation, and foster customer engagement across various online platforms. This is an exceptional opportunity for a marketing professional looking to make a significant impact in a growing organization and contribute to the success of a leading job board.

Key Responsibilities

- Develop, implement, and manage comprehensive digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
- Analyze campaign performance data, identify trends, and provide actionable insights to optimize strategies and maximize ROI.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Create engaging and persuasive content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
- Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.
- Manage and optimize digital advertising budgets to ensure efficient allocation of resources.
- Monitor website traffic and user behavior,



implementing strategies to improve conversion rates.
- Stay abreast of the latest digital marketing tools, technologies, and best practices.

Requirements

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Proven work experience as a Digital Marketing Specialist or in a similar role, with a strong portfolio showcasing successful campaigns.
- In-depth knowledge of various digital marketing channels and tools, including Google Analytics, Google Ads, social media advertising platforms, and email marketing software.
- Excellent understanding of SEO/SEM principles and content marketing strategies.
- Proficiency in data analysis and performance reporting.
- Strong written and verbal communication skills in Spanish.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience working in a hybrid office setting is a plus.

Benefits

- Our client offers a competitive salary, comprehensive health insurance, opportunities for professional development and continuous learning, and a collaborative work environment.
- You will have the chance to work with a dedicated team in a modern office located in Toluca, State of Mexico .
- We also provide paid time off, employee assistance programs, and other perks designed to support your well-being and career growth.
- Join us and be part of an exciting journey shaping the future of online recruitment.

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📌 Especialista en Marketing Digital Senior para WhatJobs Direct (Toluca de Lerdo)
🏢 Placements24
📍 Toluca de Lerdo