Digital Manager Senior (Ciudad de México)

Digital Manager Senior (Ciudad de México)

10 nov
|
King River Capital Group
|
Ciudad de México

10 nov

King River Capital Group

Ciudad de México

Paystand is the world's leading blockchain-enabled B2B payments network, transforming commercial finance into a software-driven, zero-fee, and open ecosystem. Recognized as a CNBC/Statista 2026 World's Top Fintech company, Paystand delivers over a decade of on-chain payments experience to middle and large enterprises.
Paystand's network services more than one million payors that have moved $20+ billion in volume. With its acquisitions of Yaydoo, Teampay and Bitwage, Paystand's full-stack platform includes agentic AI, its USDb stablecoin, and AR/AP solutions on one tightly integrated network. org, advances the mission to democratize finance through Bitcoin and blockchain technology.
Blockchain automates receivables and payables, cuts time-to-cash, and turns every transaction into revenue instead of cost.
Why We Do It
The current system takes a cut from the people who build, create, and grow — and calls it the cost of doing business. We're here to decentralize finance and hand the power back to the businesses driving the real economy — extended further through Paystand.org's work to democratize finance through Bitcoin and blockchain.
How We Do It
We don't wait for permission or for the industry to catch up — we build the future of finance ourselves, on-chain, in the open. We're looking for people who want to build what comes after it. Paystand is looking for an ABM & Digital Growth Manager to develop and run account-based and persona-based digital marketing programs across our business units.
Reporting to the Senior Director, Demand Generation,



you will translate Acquisition & Growth strategy into programs that generate MQLs and SQLs within core ERP segments and help convert those leads into pipeline and revenue. You will work closely with Sales, our Lead Paid Digital Manager, and our content team to bring programs from planning through launch, testing, and improvement.
Develop account and persona programs. Build programs tailored to their needs, buying stage, and product fit.
Own digital program development. Partner with the Lead Paid Digital Manager to develop and execute audiences and campaigns, and jointly define success measures.
Coordinate content and creative. Write clear briefs and work with the content team to deliver copy, creative, landing pages, and supporting assets for campaign launches. Establish regular feedback on account priorities, lead quality, follow-up, and opportunity progression. Maintain a prioritized testing roadmap across audiences, creative, messaging, offers, channels, and conversion paths. Turn analysis into action. Track MQLs and SQLs in core ERP segments and their progression into pipeline and revenue. Communicate progress, surface blockers, and keep stakeholders aligned across AR, AP, General Payroll/Payouts, and LATAM.
Growth in MQLs and SQLs within defined core ERP segments.
Improved MQL-to-SQL conversion within those segments.




Conversion of qualified leads into pipeline and closed-won revenue.
Timely program launches and consistent follow-through on improvements informed by testing.
Performance will be evaluated using agreed qualification, cohort, and attribution definitions, with results reviewed by business unit, program, and audience.
Experience developing and executing B2B ABM and persona-based digital marketing programs.
Practical knowledge of paid media, CRM audiences, landing pages, and campaign measurement.
Ability to analyze funnel performance, design useful experiments, and turn findings into concrete actions.
Strong project management and communication skills, with experience coordinating multiple programs and stakeholders.
Experience with CRM and marketing reporting tools such as HubSpot, Data Studio, ABM tools similar to 6sense, Vector, Artisan.
Programs targeting buyers within specific ERP ecosystems.
Spanish-language proficiency.
Fuel your days with free snacks and paid lunches in the office.
We've got your health covered with Major Medical Health Insurance.
If you're passionate about driving change in the FinTech landscape and being part of a company that is shaping the future of digital payments, we invite you to explore opportunities with Paystand.
We understand that no candidate is perfectly qualified for any job. Positions that are eligible for remote or hybrid work arrangements will be clearly indicated in the job posting.
For roles based in Mexico, only resumes submitted in English will be considered. #

📌 Digital Manager Senior (Ciudad de México)
🏢 King River Capital Group
📍 Ciudad de México

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