Product Marketing Specialist - Motion (Queretaro, Mexico)
The Product Marketing Specialist – Motion will drive marketing-led growth for the Servo and VFD portfolio in Mexico and Latin America by developing and executing strategies that generate qualified leads, identify high-potential opportunities, and support measurable sales pipeline growth. This role will connect market insight, customer needs, product positioning, campaign execution, distributor engagement, and sales feedback to increase demand and convert qualified interest into actionable opportunities. The position will work cross-functionally with Product Management, Marketing Communications, Sales, Solution Sales and channel partners to strengthen market visibility, improve lead quality, support opportunity qualification, and enable profitable growth for MEAU's Motion business across the region.
Drive Lead Generation strategies to ensure proper qualification up to SQL, from product requirements to significant application where MEAU can build a strong differentiation based on market needs, customer inputs, and competitive insights.
Manage the complete product lifecycle for the LATAM region, including pricing, messaging, launch, and end‐of‐life planning.
Conduct competitive and market analysis to identify differentiation opportunities, competitive pricing levels, and emerging trends.
Collaborate with Marcomm to develop materials such as presentations, selection guides, sales briefs, and web content, ensuring alignment with product messaging.
Oversee cross-functional projects involving sales, business development, service, corporate marketing, and legal, ensuring coordination and effective execution.
Influence MEAU stakeholders through strong relationships, data-driven recommendations,



and strategic communication to drive favorable outcomes for the Americas market.
Bachelor's Degree in Engineering or business equivalent; 5+ years' professional industrial automation experience in sales, marketing, and/or applications engineering
~ Technical/commercial knowledge of industrial automation products, including one or more of the following: Variable Frequency Drives, Servo/Motion, PLC, HMI, CNC, Robot and Various Industrial Networks
~ Experience with common Servo and VFD applications such as Synchronous Control, Multi Axis, Load Sharing, Crane,
~ Excellent writing, oral, and presentation skills with a strong professional presence
~ Good computer skills with experience using Microsoft Office (Word, Excel, PowerPoint)

Experience in Japanese business culture
Familiarity with SAP ECC/ SALESFORCE
Strong knowledge of motion control systems, servo drives, servo motors, and related automation technologies
Proficiency in developing and executing product marketing strategies and go-to-market plans
Excellent verbal and written communication skills in both English and Spanish
Strong analytical skills with the ability to interpret market data, competitive intelligence, and sales metrics
Proficiency in Microsoft Office Suite including PowerPoint, Excel, and Word
Experience with CRM platforms such as Salesforce or similar tools




Ability to develop marketing collateral including brochures, white papers, application notes, and digital content
Strong project management skills with the ability to manage multiple initiatives simultaneously
Knowledge of industrial automation markets including manufacturing, automotive, food and beverage, and packaging industries
Familiarity with digital marketing tools and platforms including email marketing, social media, and web content management
Minimum of 3 to 5 years of experience in product marketing, technical marketing, or a related role within the industrial automation or motion control industry
Demonstrated experience developing and executing product marketing plans that resulted in measurable business growth
Experience working with motion control or servo system products from companies such as Mitsubishi Electric, Siemens, Rockwell Automation, Yaskawa, or similar
Proven track record of delivering technical training and product seminars to sales teams, distributors, and end-users
Experience conducting market research and competitive analysis within the industrial automation sector
Experience working in a cross-functional environment collaborating with sales, engineering, and global product management teams
Experience with CRM systems and marketing automation tools to track leads and measure campaign effectiveness
Bachelor's degree in Electrical Engineering, Mechanical Engineering, Marketing, Business Administration, or a related field is required; a Master's degree is a plus
Experience working in a multinational corporation with exposure to integral product strategies and localization requirements is an advantage
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📌 Product Marketing Specialist (Santiago)
🏢 Mitsubishi Electric
📍 Santiago