About the Role

Our client, WhatJobs Direct, is seeking a highly skilled and motivated SEO and SEM Specialist to join their team. This is a fully remote position, allowing you to contribute from anywhere in Mexico. You will be responsible for developing and implementing strategies to improve organic search rankings (SEO) and manage paid search campaigns (SEM) to drive qualified traffic and conversions. This role requires a data-driven individual with a deep understanding of search engine algorithms and advertising platforms. If you excel at optimizing online visibility and possess strong analytical skills

Key Responsibilities

- Develop and execute comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO, and link building.
- Manage and optimize Google Ads campaigns, including bid management, ad copywriting, and performance analysis, to maximize ROI.
- Monitor and analyze website traffic and search engine performance using tools like Google Analytics, Google Search Console, and SEMrush.
- Identify opportunities for organic growth and paid search optimization, translating data into actionable insights.
- Collaborate with the content team to ensure content is optimized for search engines and aligns with SEM campaign goals.
- Stay current with the latest SEO and SEM trends, algorithm updates, and best practices to maintain a competitive edge.
- Conduct regular audits of the website's technical SEO health and recommend improvements.
- Report on campaign performance, providing insights and recommendations to stakeholders.




- Manage and maintain advertising budgets efficiently for SEM campaigns.
- Test and iterate on ad creatives, landing pages, and targeting strategies to improve campaign effectiveness.

Requirements

- Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
- Proven experience as an SEO Specialist and SEM Specialist, with a strong portfolio of successful campaigns.
- In-depth knowledge of SEO best practices, tools (e.g., Google Analytics, SEMrush, Ahrefs), and algorithms.
- Expertise in managing Google Ads campaigns, including PPC, ad copywriting, and optimization techniques.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills in Spanish.
- Proficiency in English is highly desirable.
- Self-motivated, organized, and able to work independently in a remote setting.
- Experience with A/B testing and landing page optimization.
- Ability to collaborate effectively with remote team members.

Benefits

This is a fully remote position offering unparalleled flexibility. Our client provides a competitive salary, comprehensive health benefits, opportunities for professional growth and development, and a supportive virtual work environment. You will have the chance to make a significant impact on a leading job platform and work with a forward-thinking team. We value work-life balance and offer resources to support your well-being.

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📌 Especialista en SEO y SEM Remoto para WhatJobs Direct (Oaxaca de Juárez)
🏢 Placements24
📍 Oaxaca de Juárez