About the Role

Our client, a prominent e-commerce platform focused on the travel and leisure sector, is seeking a dedicated Customer Retention and Loyalty Specialist to join their marketing and customer experience team in Cancún, Quintana Roo . This role is critical for developing and implementing strategies that foster customer loyalty, reduce churn, and increase the lifetime value of our customers. We are looking for a creative and analytical individual with a deep understanding of customer psychology, loyalty programs, and CRM best practices. If you are passionate about building lasting customer relationships and driving repeat business, this position offers a significant opportunity to make a tangible impact on our success in a highly competitive market.

Key Responsibilities

- Develop, implement, and manage customer loyalty programs and initiatives.
- Analyze customer data to identify trends, segments, and opportunities for retention.
- Design and execute targeted marketing campaigns to engage existing customers.
- Monitor customer churn rates and develop proactive strategies to mitigate it.
- Personalize customer experiences based on behavior, preferences, and purchase history.
- Manage customer feedback channels and implement improvements based on insights.
- Collaborate with marketing, sales, and product teams to ensure a unified customer experience.
- Track and report on key retention metrics (e.g., LTV, churn rate, repeat purchase rate).




- Identify opportunities for upselling and cross-selling to existing customers.
- Stay current with best practices in customer retention, loyalty marketing, and CRM.

Requirements

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in customer retention, loyalty marketing, CRM management, or a similar role.
- Strong analytical skills with the ability to interpret complex data sets.
- Excellent understanding of customer segmentation, loyalty program design, and lifecycle marketing.
- Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
- Creative and strategic thinker with excellent written and verbal communication skills.
- Ability to work collaboratively in a team-oriented environment.
- Experience in the e-commerce or travel industry is a plus.
- A proactive approach to identifying and solving customer-related challenges.
- Knowledge of the market dynamics in Cancún, Quintana Roo is advantageous.

Benefits

Our client offers a competitive salary, performance-based bonuses, comprehensive health insurance, opportunities for professional development and training, a vibrant and collaborative work culture, and the chance to work in a beautiful tourist destination. Join a forward-thinking company that values its employees and invests in their growth. This role in Cancún provides an exciting opportunity to shape customer loyalty strategies.

📌 Especialista en Retención y Lealtad del Cliente (Cancún)
🏢 Placements24
📍 Cancún