Senior Head of MarketingDepartment: Corporate MarketingEmployment Type: Full TimeLocation: MexicoDescriptionWe are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how in Drive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.Key ResponsibilitiesOwn and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand GrowthTranslate business goals into integrated, full-funnel marketing plans , combining performance, brand, offline channels, and partnershipsDrive customer-centric growth , deeply understanding user behavior, needs, and regional nuances across marketsLead the development of strong local brand positioning , ensuring consistency while allowing for cultural relevanceLead efficient allocation and optimization of marketing investments , ensuring measurable impact on key business metricsBuild, lead, and inspire a high-performing, matrix-structured team across multiple marketsCollaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiativesContinuously improve marketing effectiveness , leveraging experimentation, insights,



and innovationMentor and develop senior marketing leaders, fostering a strong leadership bench across the regionSkills, Knowledge & Expertise~8+ years in digital consumer marketing, including 4–5 years in senior leadership roles~ Proven track record of building and scaling marketing teams , ideally in multicultural and matrix environments~ Strong experience with mobile-first products , preferably in ride-hailing, marketplaces, or high-growth tech companies~ Demonstrated success in developing and executing large-scale marketing strategies with clear business impact~ Strong leadership and stakeholder management skills, with the ability to influence senior executives~ Hands‐on experience managing large marketing budgets with a focus on ROI and efficiency~ Highly data-driven , with the ability to turn insights into actionable strategies~ Fluency in English and Spanish
Job BenefitsA key leadership role in a fast-growing, general tech company redefining ride-hailingA collaborative and entrepreneurial environment where ideas are valued and ownership is encouragedThe opportunity to shape the future of mobility and make a real impactContinuous growth through challenging, high-impact workCompetitive compensationClear path for career progression and leadership growth

📌 Senior Marketing Manager (english) (Ciudad de México)
🏢 inDrive
📍 Ciudad de México