About the Role
Our client, a dynamic and growing player in the FMCG sector, is looking for a sharp and analytical Market Intelligence Analyst to join their team remotely, supporting operations in Mexicali, Baja California . This role is crucial for providing the insights needed to make informed strategic decisions regarding market trends, consumer behavior, competitive landscape, and overall business performance. You will be responsible for gathering, analyzing, and interpreting diverse data sets to generate actionable intelligence that guides product development, marketing strategies, and sales initiatives. The idóneo candidate is highly analytical, detail-oriented, and possesses a strong understanding of market research methodologies and data visualization tools. This is an excellent opportunity to contribute significantly to business strategy from a remote setting.
Key Responsibilities
Collect and analyze market data from various sources, including syndicated data, proprietary research, social media, and competitor activities.
Identify key market trends, consumer insights, and competitive dynamics within the FMCG sector.
Develop regular reports and presentations summarizing findings, insights, and strategic recommendations for different business units.
Create dashboards and visualizations to effectively communicate complex data and insights to stakeholders.
Support brand managers and marketing teams with ad-hoc analyses and research requests.
Monitor and forecast market performance and competitive positioning.




Contribute to the development of strategic plans by providing data-driven insights.
Stay updated on new analytical tools and methodologies relevant to market intelligence.
Requirements
Bachelor's degree in Marketing, Economics, Statistics, Business Administration, or a related quantitative field.
Minimum of 2 years of experience in market research, business analysis, or market intelligence, preferably within FMCG.
Strong analytical skills with proven ability to interpret complex data sets and derive meaningful insights.
Proficiency in data analysis tools (e.g., Excel, SPSS, R) and data visualization software (e.g., Tableau, Power BI).
Experience with syndicated data sources (e.g., Nielsen, IRI) is a plus.
Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
Detail-oriented and highly organized, with strong time management skills.
Ability to work independently and collaboratively in a remote environment.
Fluent in Spanish; English proficiency is beneficial.
Must be legally authorized to work in Mexico and able to support the Mexicali, Baja California region remotely.
Benefits
This remote position offers a competitive salary, flexible working hours, and a comprehensive benefits package including health insurance, life insurance, and retirement savings.
Our client is committed to fostering a supportive remote work culture, providing opportunities for professional growth and skill development.
You will have the chance to work on impactful projects that shape business strategy for a leading FMCG company.
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📌 Analista De Inteligencia De Mercado Fmcg En Mexicali
🏢 Placements24
📍 Mexicali