Safeguard General is seeking a highly organized, execution-focused, and AI-forward Content Manager to lead content planning, writing, production, and delivery across our global marketing organization.

Reporting to the Director of Demand Generation , this individual will own the content calendar and drive the execution of a high-volume content strategy that supports demand generation, brand awareness, sales enablement, and pipeline growth . This is a hands-on leadership role that requires balancing strategic planning with rapid execution across a wide range of content formats, including blogs, webinars, social media posts, white papers, email campaigns, sales collateral, competitive intelligence sheets, and more.

The Content Manager will lead and develop a team of three content professionals , ensuring the team operates efficiently, meets aggressive deadlines, and consistently delivers high-quality, impactful content. The ideal candidate brings experience in the HR industry, proven people management capabilities, exceptional project management skills, and a forward-thinking approach to leveraging AI to accelerate content production and improve team productivity.

This role is built for a content leader who thrives on volume, speed, quality, and measurable impact.

Key Responsibilities

- Own and manage the integrated content calendar , aligning priorities, timelines, and deliverables with demand generation campaigns, product marketing initiatives, sales priorities, and broader business objectives.
- Drive the end-to-end execution of a high-volume content production engine across multiple channels, formats, audiences, and stages of the buyer journey.




- Oversee the development and delivery of blogs, social media content, thought leadership, white papers, webinars, email campaigns, sales collateral, competitive battlecards, case studies, and other marketing assets.
- Translate campaign briefs, business priorities, product messaging, and market insights into clear content plans and actionable deliverables.
- Establish repeatable workflows, production processes, and editorial standards that enable the team to scale content output without sacrificing quality.
- Balance competing requests and shifting priorities while maintaining visibility into production status, dependencies, and delivery timelines.
- Manage, coach, and develop a team of three content professionals based in LATAM , providing clear direction, prioritization, feedback, and accountability.
- Distribute work effectively across the team based on capacity, skills, timelines, and business impact.
- Set clear expectations for output, quality, turnaround times, and individual performance.
- Build a collaborative, high-accountability team culture focused on execution, continuous improvement, and meeting ambitious goals.
- Identify opportunities to improve team capacity and performance through better processes, skills development, resource allocation, and technology.

AI-Forward Content Production





- Champion the practical and responsible use of AI tools throughout the content lifecycle to increase productivity, accelerate turnaround times, and expand content output.
- Implement AI-enabled workflows for research, ideation, outlining, drafting, editing, repurposing, localization, and content optimization.
- Equip the team with effective AI tools, prompts, templates, and repeatable workflows that improve consistency and reduce manual effort.
- Identify opportunities to repurpose existing content into multiple formats and channels , maximizing the value of every content investment.
- Maintain strong editorial judgment and quality standards, ensuring AI-assisted content is accurate, differentiated, on-brand, and aligned with Safeguard Global's expertise and messaging.
- Continuously test and adopt emerging AI capabilities that can improve content operations and team efficiency.

Demand Generation & Sales Alignment

- Partner closely with the Director of Demand Generation to ensure content priorities support campaign objectives, audience engagement, lead generation, and pipeline growth.
- Collaborate with demand generation, product marketing, sales, brand, communications, and subject matter experts to deliver relevant, timely content.
- Develop sales enablement assets , including competitive comparison sheets, battlecards, objection-handling materials, presentations, and customer-facing collateral.
- Ensure content is tailored to target audiences, buyer personas, industry needs, and stages of the customer journey.
- Support content distribution and repurpo

📌 Content Marketing Manager (México)
🏢 Safeguard Global
📍 México