At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Role

We are looking for an Email Marketing Strategist/Manager who will own and drive the lifecycle marketing strategy from lead capture to segmentation, nurturing, and re-engagement. This role will focus on building and executing campaigns that will significantly grow our email list and convert leads into revenue, leveraging a data‑driven approach to improve performance continuously. As a hands‑on contributor, you will work across teams to ensure integrated campaigns and optimize email strategies at every stage.

Responsibilities

- Build and execute a roadmap to 5x list growth in 12 months.
- Define and oversee the creation of lead magnets (reports, calculators, webinars, playbooks).
- Build and maintain a robust segmentation and personalization framework to tailor messaging, improve engagement, and drive conversions across all lifecycle stages.
- Oversee the creation of custom welcome journeys and optimize all existing sequences.
- Define and implement a simple lead scoring model based on fit, behaviors, and engagement.
- Develop a content plan for each segment to deliver the right message at every stage of the funnel.
- Track, report, and optimize key metrics, including list growth, engagement (open rate), MQLs, meetings booked, and revenue.
- Partner cross‑functionally (SEO, Content, Design, Sales)



to ensure integrated and aligned campaigns.

Must‑Haves

- 5+ years of marketing experience, with at least 3 years focused on email/lifecycle marketing in a B2B or SaaS environment.
- Demonstrated ability to grow email lists and convert them into revenue‑generating channels.
- Hands‑on experience with email automation tools, specifically HubSpot (or similar), for campaign management, workflows, and reporting.
- Strong copywriting skills with a focus on clear, conversion‑oriented email messaging.
- Analytical mindset with experience in A/B testing, lead scoring, and data‑driven decision‑making.
- Proven track record of designing and optimizing nurture campaigns with ICP‑targeted messaging that move leads from awareness to booked calls.
- Strong organizational skills and the ability to work independently to execute high‑impact campaigns.
- Ability to define and implement segmentation strategies for targeted messaging and increased engagement.

Nice‑to‑Haves

- Experience in a startup or agency environment.
- Familiarity with content strategy and CRO best practices.
- 100% remote role.
- Compensation in USD.
- Time off: 14 vacation days, US working holidays + 4 local floating holidays, Birthday off.
- Health insurance stipend.

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Marketing

Industries

Advertising Services, Marketing Services, Outsourcing and Offshoring Consulting

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📌 Marketing Automation Specialist (Xico)
🏢 Importante empresa
📍 Xico