About the Role

Our client is seeking a talented Digital Media and Campaigns Analyst to join their marketing team, focusing on the Puebla market. This role is crucial for measuring, analyzing, and optimizing the performance of all digital marketing initiatives. You will be responsible for tracking key metrics across various platforms, generating insightful reports, and providing recommendations to enhance campaign effectiveness and ROI. The idóneo candidate is highly analytical, detail-oriented, and possesses a strong understanding of digital marketing channels and analytics tools. This position requires the ability to translate complex data into clear, actionable insights that drive strategic marketing decisions. As a remote position, you will collaborate closely with the marketing team to ensure the success of our client's digital presence.

Key Responsibilities

- Monitor, track, and analyze the performance of all digital marketing campaigns (e.g., SEO, SEM, social media, email).
- Generate regular reports on campaign performance, key metrics, and ROI.
- Identify trends, insights, and opportunities for campaign optimization and improvement.
- Utilize analytics platforms (e.g., Google Analytics) to gather and interpret data.
- Collaborate with the marketing team to set campaign goals and KPIs.
- Provide data-driven recommendations for budget allocation and campaign strategies.




- Conduct A/B testing and other experiments to improve campaign performance.
- Stay updated on the latest trends and best practices in digital media analytics.
- Ensure data accuracy and integrity across all reporting.

Requirements

- Proven experience as a Digital Media Analyst, Marketing Analyst, or similar role.
- Strong understanding of digital marketing channels and their performance metrics.
- Proficiency with analytics tools such as Google Analytics, Google Tag Manager, and other relevant platforms.
- Excellent analytical and problem-solving skills, with a keen eye for detail.
- Ability to interpret complex data and present findings clearly and concisely.
- Experience with data visualization tools is a plus.
- Strong written and verbal communication skills in Spanish.
- Ability to work effectively in a remote environment.
- Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
- Familiarity with the Puebla market is an advantage.

Benefits

- Competitive salary and performance-based bonuses.
- Remote work flexibility.
- Opportunities for professional growth and training in analytics.
- Collaborative and data-driven work environment.
- Exposure to diverse marketing campaigns and strategies.
- Access to advanced analytical tools and software.

📌 Analista de Medios Digitales y Campañas (Heroica Puebla de Zaragoza)
🏢 Placements24
📍 Heroica Puebla de Zaragoza