About the Role

Our client is seeking a forward-thinking and dynamic Estratega de Medios Digitales y Relaciones Públicas to join their innovative team in Zapopan, Jalisco . This role is designed for a creative individual who excels at blending traditional PR principles with cutting-edge digital marketing tactics. You will be responsible for developing and executing comprehensive strategies that elevate brand visibility, engage target audiences across digital platforms, and manage the company's online reputation. The adecuado candidate will have a deep understanding of SEO, social media marketing, content strategy, and digital media relations. This is an excellent opportunity to shape the online presence of a growing brand and drive meaningful engagement.

Key Responsibilities

- Develop and implement integrated digital marketing and PR strategies.
- Manage social media accounts, including content creation, scheduling, and community engagement.
- Oversee the creation and optimization of digital content (blog posts, articles, infographics, videos).
- Build and maintain relationships with online influencers, bloggers, and digital media outlets.
- Monitor online conversations, track brand mentions, and manage online reputation.
- Analyze website traffic, social media metrics, and campaign performance to identify trends and opportunities.
- Execute paid digital advertising campaigns (social media ads, search engine marketing).




- Collaborate with the marketing and design teams to ensure consistent brand messaging and visual identity.
- Stay up-to-date with the latest trends and best practices in digital marketing and PR.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 5 years of experience in digital marketing, public relations, or a related role.
- Proven expertise in SEO, SEM, social media marketing, and content strategy.
- Excellent writing, editing, and storytelling skills in Spanish; English proficiency is a significant advantage.
- Experience with digital PR outreach and influencer relationship management.
- Proficiency in analytics tools (e.g., Google Analytics, social media insights).
- Familiarity with content management systems (CMS) and marketing automation platforms.
- Strong analytical and problem-solving abilities.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience working with companies in or targeting the Zapopan, Jalisco market is a plus.

Benefits

- Our client offers a competitive salary, comprehensive health benefits, and opportunities for continuous learning and professional development.
- This role, based in the vibrant area of Zapopan, Jalisco , offers a unique blend of creative freedom and strategic impact.
- While the role is based in Zapopan, Jalisco , there may be flexibility for a hybrid arrangement depending on candidate needs and performance, subject to team and company policy.

📌 Estratega de Medios Digitales y Relaciones Públicas (Jalisco)
🏢 Placements24
📍 Jalisco