Content marketing specialist

our client, a prominent educational technology company, is seeking a creative and strategic content marketing specialist to join their fully remote team. This role is vital for developing and executing a compelling content strategy that attracts, engages, and converts target audiences. You will be responsible for producing high-quality written and multimedia content across various platforms, including blogs, websites, social media, and email campaigns. This is an exceptional opportunity to leverage your content creation and marketing expertise in a fully remote capacity, contributing to the growth of an innovative ed tech firm.

key responsibilities

- develop and execute a comprehensive content marketing strategy to support business objectives.
- create, edit, and publish engaging and informative content, including blog posts, articles, website copy, case studies, whitepapers, infographics, and video scripts.
- conduct keyword research and optimize content for search engines (seo).
- manage the editorial calendar and ensure timely delivery of content.
- collaborate with subject matter experts, designers,



and other marketing team members to produce high-quality content.
- distribute content across various channels, including social media, email newsletters, and partner platforms.
- analyze content performance metrics and adjust strategy as needed.
- stay current with industry trends in content marketing, seo, and digital media.
- ensure all content adheres to brand voice and style guidelines.

requirements
- bachelor's degree in marketing, communications, english, journalism, or a related field.
- 3+ years of experience in content marketing, copywriting, or digital marketing.
- proven ability to create high-quality, engaging content for diverse audiences.
- strong understanding of seo principles and content optimization techniques.
- excellent writing, editing, and proofreading skills in spanish. Proficiency in english is a significant plus.
- experience with content management systems (cms) like word press.
- familiarity with analytics tools (e.g., google analytics) to measure content performance.
- ability to work independently, manage multiple projects

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