Plan and execute marketing plans to elevate awareness of the brand according to HQ guidelines, considering 360 campaigns in coordination with different teams (Trade Marketing, Retail, Commercial and Operations).
Plan, execute and follow-up marketing campaigns according to integral guidelines.
Annual budget administration for the realization of marketing plan: PR activities, animations within POS and special events.
Analysis and planning of brand portfolio according to the local market.
Analysis and report on sales based on NPD to HQ teams, identifying strengths and development areas of the brand.
Planning and coordinating the influencer marketing events and media campaigns with Media & Communications teams according to global brand guidelines.




Planning of actions in collaboration with Sell-Through team based on detected areas to improve customer experience in the POS.
Define education strategy with Training team to reinforce BA's / Experts knowledge on new launches and fragrance culture.
Develop and follow-up special conquests to reinforce sales during high-end season aligned with Commercial and Sell-through priorities to boost sales performance (Mother's Day, Father's Day, and Christmas).
Define and monitor the online sales strategy (e-commerce and pure players) in coordination with the E-KAM.
English: Planning, organization, results oriented, innovation, solving problems, communication, numerical analysis, teamwork.
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📌 Product Marketing Manager (Ciudad de México)
🏢 PUIG
📍 Ciudad de México