Necodex busca Digital Marketing Specialist - GoHighLeveL en Hermosillo, Sonora :
Overview
The Digital Marketing Specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages AI-driven tools to enhance engagement and conversion performance. The idóneo
outreach, and CRM-based lead nurturing.
- Key Responsibilities
- Digital Campaign Management
- Plan, launch, and optimize paid and organic digital marketing campaigns.
- Conduct audience research, refine targeting, and manage campaign performance.
- Execute A/B tests and adjust messaging, creative, and strategy based on results.
- Paid Advertising
- Manage Meta Ads and Google Ads campaigns from setup through optimization.
- Implement retargeting and scaling strategies to increase ROI.
- Monitor platform performance and adapt to new features and best practices.
- Marketing Automation & AI Integration
- Deploy and manage AI agents to improve engagement and streamline marketing
- workflows.
- Build automated nurturing sequences and customer journeys.
- Integrate automation to support efficiency and improve conversion performance.
- Lead Generation & Funnel Management
- Build and optimize funnels using
- and GoHighLevel (GHL).
- Manage lead capture, list building, segmentation, and nurturing.
- Drive improvements in conversion rates across all stages of the funnel.
- Reporting & Analytics
- Track and analyze KPIs across all marketing channels.
- Prepare clear performance reports and use insights to guide strategic decisions.
- Maintain accurate tracking and attribution across platforms.
- Cross-Functional Collaboration
- Work with creative, sales, and operations teams to align marketing initiatives.
- Ensure consistent messaging and brand alignment across all campaigns.
- Support internal teams with marketing insights and campaign data.
- Qualifications & Requirements
- Proven experience in digital marketing with a strong focus on paid media (Meta Ads
- and Google Ads).
- Demonstrated ability to drive traffic, engagement, and lead generation.
- Experience in student recruitment, enrollment marketing, or the education sector
- outreach (strongly preferred).
- Experience managing funnels, automation, and CRM workflows.
- Strong analytical skills with the ability to interpret data and optimize accordingly.
- Ability to work independently and collaboratively in a fast-paced environment.
- Excellent communication, organizational, and problem-solving skills.
- Required Tools & Platforms
- Meta Ads Manager
- Google Ads- GoHighLevel (GHL)
- Canva
- Nível de educación deseada :
Superior - titulado
Nível de experiência deseada :
Nível Medio
Función departamental :
Marketing / RRPP / Comunicación
Industria :
Marketing
Habilidades :
- gohighlevel
- english
- marketing