About the Role

Our client, WhatJobs Direct, is looking for an innovative and results-oriented Digital Marketing Strategist to join their growing team. This is a fully remote position, offering the flexibility to work from anywhere within Mexico. You will be responsible for designing, implementing, and overseeing cutting-edge digital marketing strategies that align with our business objectives. Your expertise will be crucial in driving online growth, enhancing brand awareness, and attracting top talent to our platform. This role is adecuado for a seasoned marketing professional who thrives in a remote-first environment and possesses a deep understanding of the digital landscape.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies, including SEO, SEM, content marketing, social media marketing, and email marketing.
- Define key performance indicators (KPIs) for all digital marketing campaigns and track their progress meticulously.
- Conduct thorough market research, competitive analysis, and audience segmentation to identify new growth opportunities.
- Oversee the creation of compelling and engaging content for all digital channels, ensuring brand consistency and message resonance.
- Manage and optimize paid advertising campaigns across various platforms (Google Ads, social media ads) to maximize ROI.
- Monitor website analytics and user behavior, translating data into actionable insights for campaign optimization and strategy refinement.
- Collaborate closely with internal teams (e.g., product, sales, HR) to ensure marketing efforts are integrated and effective.




- Stay current with the latest digital marketing trends, technologies, and best practices, proposing innovative solutions.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.

Requirements

- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum of 5 years of progressive experience in digital marketing strategy and execution.
- Proven track record of developing and implementing successful, data-driven digital marketing campaigns.
- Extensive knowledge of SEO, SEM, content marketing, social media, and email marketing best practices.
- Proficiency with marketing automation tools, analytics platforms (e.g., Google Analytics), and CRM systems.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data.
- Exceptional communication and presentation skills, comfortable presenting strategies to stakeholders.
- Demonstrated ability to manage multiple projects simultaneously in a remote setting.
- Self-motivated, proactive, and able to work independently with minimal supervision.

Benefits

- As a fully remote employee, you will enjoy the flexibility of working from home.
- Our client offers a competitive salary, performance-based bonuses, health and wellness programs, and opportunities for continuous professional development.
- We foster a collaborative and supportive virtual work culture, encouraging innovation and growth.
- Join WhatJobs Direct and help shape the future of how people find jobs, from the comfort of your own home. This role is integral to our client's mission of connecting talent with opportunity.

📌 Estratega de Marketing Digital Remoto para WhatJobs Direct (Cuernavaca)
🏢 Placements24
📍 Cuernavaca