About the Role

Our client, WhatJobs Direct, is seeking a creative and adaptable Digital Communications Specialist to join their marketing team. This role offers a hybrid work model, allowing for a balance of in-office collaboration in our Puebla, Puebla location and remote work flexibility. You will be responsible for developing and implementing digital communication strategies across various online platforms, including social media, email, and the company website, to enhance brand engagement and support marketing initiatives. This is an excellent opportunity for a communications professional to grow their career in a dynamic industry.

Key Responsibilities

- Develop and execute digital communication plans aligned with overall marketing and branding objectives.
- Manage and create engaging content for social media platforms, including posts, stories, and updates, to foster community engagement.
- Write, edit, and publish content for the company website, blog, and email newsletters.
- Monitor social media channels and online conversations, responding to comments and inquiries in a timely and professional manner.
- Assist in the development and execution of email marketing campaigns, including content creation and segmentation.
- Collaborate with the design team to create visually appealing digital assets for communications.
- Analyze digital communication performance metrics, such as engagement rates, website traffic, and conversions, and provide regular reports.
- Stay up-to-date with digital communication trends, best practices,



and emerging technologies.
- Support the PR and marketing teams in executing integrated communication campaigns.
- Ensure brand consistency across all digital communication channels.

Requirements

- Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or a related field.
- Proven experience in digital communications, social media management, or content creation.
- Excellent written and verbal communication skills in Spanish, with strong copywriting and editing abilities.
- Proficiency with major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and content management systems (CMS).
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).
- Basic understanding of SEO principles and digital analytics tools (e.g., Google Analytics).
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Ability to work effectively both independently and as part of a hybrid team.
- Creative thinking and a passion for digital storytelling.
- Must be based in or able to commute to Puebla, Puebla for hybrid work.

Benefits

- Competitive salary
- Comprehensive health benefits
- Opportunities for professional growth and development
- Versátil hybrid work schedule
- Paid time off
- Continuous learning opportunities
- Positive work environment that encourages creativity and innovation

Help us connect the right talent with the right opportunities through effective digital communication.

📌 Especialista en Comunicación Digital para WhatJobs Direct (Heroica Puebla de Zaragoza)
🏢 Placements24
📍 Heroica Puebla de Zaragoza