Our client is seeking a highly motivated and strategic Remote Product Marketing Specialist to join their dynamic team. This role is pivotal in defining and executing go-to-market strategies for their products, driving adoption, and ensuring market success. You will be responsible for understanding the target market, positioning the product effectively, and creating compelling marketing collateral. The ideal candidate possesses a strong understanding of product marketing principles, excellent communication skills, and a passion for technology. This is a fully remote position, allowing you to work from anywhere while collaborating closely with cross‑functional teams.

About the Role

Our client is seeking a highly motivated and strategic Remote Product Marketing Specialist to join their dynamic team. This role is pivotal in defining and executing go-to-market strategies for their products, driving adoption, and ensuring market success. You will be responsible for understanding the target market, positioning the product effectively, and creating compelling marketing collateral. The ideal candidate possesses a strong understanding of product marketing principles, excellent communication skills, and a passion for technology. This is a fully remote position, allowing you to work from anywhere while collaborating closely with cross‑functional teams.

Key Responsibilities

- Develop and execute comprehensive go-to-market strategies for new and existing products.
- Define product positioning and messaging that resonates with target audiences.
- Create compelling marketing collateral, including sales enablement materials, website content, datasheets, and presentations.
- Conduct market research, competitive analysis,



and customer interviews to gain insights into market needs and trends.
- Collaborate with product management, sales, and engineering teams to ensure successful product launches.
- Develop and manage product launch plans and timelines.
- Identify and target key customer segments and develop tailored marketing campaigns.
- Track and analyze product marketing performance metrics and adjust strategies as needed.
- Support sales enablement efforts by providing training and resources to the sales team.
- Act as a product evangelist internally and externally.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 4 years of experience in product marketing, preferably in a technology-related industry.
- Proven track record of developing and executing successful go-to-market strategies.
- Excellent understanding of product marketing frameworks, positioning, and messaging.
- Strong market research and analytical skills.
- Exceptional written and verbal communication skills, with the ability to create compelling content.
- Experience collaborating effectively with cross‑functional teams (product, sales, engineering).
- Ability to manage multiple projects simultaneously and thrive in a fast‑paced, remote environment.
- Proficiency in presentation software (e.g., PowerPoint, Google Slides).




- Experience with marketing automation and CRM tools is a plus.

Benefits

This fully remote position offers a highly competitive annual salary of MXN. Our client provides a comprehensive benefits package, including health insurance and other perks. Enjoy the ultimate flexibility of working from anywhere, promoting excellent work‑life balance. Access to continuous professional development and learning opportunities will be provided. Join a highly collaborative and innovative team that is passionate about building great products. You will have the autonomy and support to make a significant impact. This is an exciting opportunity to shape the market presence of innovative products from Mérida, Yucatán (or any location, due to remote nature).

About the Role

Nuestro cliente, una innovadora empresa de software B2B, busca un Gerente de Marketing de Producto experimentado para unirse a su equipo de forma completamente remota. Esta posición estratégica es fundamental para definir y ejecutar la estrategia de marketing de producto, impulsando la adopción, el conocimiento y la demanda de nuestras soluciones en el mercado. Serás el nexo entre los equipos de producto, ventas y marketing, asegurando que nuestro mensaje resuene con las audiencias objetivo y que nuestros productos satisfagan las necesidades del mercado. Buscamos a un competente con una sólida comprensión del ciclo de vida del producto y una pasión por comunicar el valor de la tecnología.

Key Responsibilities

- Desarrollar y ejecutar planes de marketing de producto integrales, desde el lanzamiento hasta la adopción y el crecimiento continuo.
- Definir el posicionamiento del producto y los mensajes clave dirigido

📌 Product Marketing (Mérida)
🏢 NXP Semiconductors
📍 Mérida