About the Role

Our client, WhatJobs Direct, is seeking a dynamic and experienced Digital Marketing Manager to lead their marketing initiatives. This is an on-site position, based in the beautiful coastal city of Acapulco, Guerrero . You will be responsible for developing and executing comprehensive digital marketing strategies to drive user acquisition, brand engagement, and revenue growth. This role requires a strategic thinker with a proven track record in managing diverse marketing campaigns and leading teams. You will play a key role in shaping the company's online presence and achieving its ambitious business goals.

Key Responsibilities

- Develop and implement innovative digital marketing strategies across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Oversee the management of digital advertising budgets, ensuring optimal allocation and maximizing return on investment (ROI).
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
- Analyze campaign performance data using tools like Google Analytics, identify trends, and provide actionable insights for continuous improvement.
- Conduct market research, competitor analysis, and customer segmentation to inform strategic decisions.
- Manage the company's online brand presence and reputation across all digital platforms.
- Collaborate with cross-functional teams, including sales, product development, and IT, to ensure alignment and successful execution of marketing initiatives.
- Develop and manage the editorial calendar for content marketing efforts,



ensuring high-quality and engaging content creation.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, incorporating them into strategies.

Requirements

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
- Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management role.
- Demonstrated success in developing and executing comprehensive digital marketing strategies that drive measurable results.
- Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising platforms, and CRM systems.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional leadership, communication, and interpersonal skills.
- Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
- Experience working in the recruitment or job board industry is highly desirable.
- Must be based in or willing to relocate to Acapulco, Guerrero .

Benefits

Our client offers a competitive salary package, comprehensive health and dental insurance, performance-based bonuses, and opportunities for professional development and career advancement. You will join a supportive and dynamic team in a vibrant office located in Acapulco, Guerrero . We provide ample paid time off, retirement savings plans, and other benefits designed to support your overall well-being. Become a key player in driving the success of a leading online platform.

📌 Gerente de Marketing Digital para WhatJobs Direct (Acapulco de Juárez)
🏢 Placements24
📍 Acapulco de Juárez