we are looking for a senior professional with 5+ years of experience in influencer marketing to lead the brand's creator strategy end to end. This person will be responsible for defining the influencer investment model, building a strategic creator portfolio, negotiating high-value agreements, and proving business impact with data (reach, engagement, traffic, and conversion).

we expect a profile that doesn't just execute campaigns but defines the strategic framework , establishes processes, negotiates with agencies and large-scale creators, and serves as the internal reference point on the topic.

key responsibilities

- define the annual influencer marketing strategy, including creator mix, channels, budget, and quarterly objectives.
- build and scale a creator portfolio (nano, micro, mid-tier, macro, and celebrity) using data-driven selection criteria.
- lead complex negotiations: rates, exclusivities, content usage rights, long-term ambassadorships, and contracts with agencies or talent managers.
- design the influencer marketing measurement and attribution model, integrated with performance and e-commerce.
- own the full campaign lifecycle: briefing, calendar, approval, publishing, amplification, and executive reporting.
- coordinate content production and the reuse of ugc across paid media, e-commerce, and owned channels.
- manage budget, contracts, invoices, and payments in coordination with finance and legal.




- present results and learnings to leadership; translate metrics into strategic recommendations.
- develop and mentor junior team members.
- monitor trends, platforms, and emerging voices; propose innovations and new formats.
- build long-term relationships with ambassador creators and manage affiliate programs.

requirements must-have
- 5+ years of experience in influencer marketing, social media, or digital marketing .
- proven track record leading end-to-end campaigns with meaningful budgets.
- strong negotiation history with creators, agencies, and talent managers.
- advanced analytical skills: reading metrics (reach, er, cpm, cpa, roas) and building attribution models.
- excellent writing, spelling, and ability to craft strategic, clear briefs.
- ability to manage multiple campaigns and projects simultaneously under tight deadlines.
- english proficiency advanced
- experience coordinating with legal, finance, and performance teams.

nice-to-have
- experience in the beauty/fashion industry.
- proficiency with influencer marketing platforms (creator iq, aspire, traackr, hype auditor, modash).
- knowledge of meta ads and tik tok ads to amplify creator content.
- experience with ugc content for e-commerce and performance.
- ability to produce owned content (editing in cap cut, canva, premiere).
- experience with affiliate programs, discount codes, and creator communities.
- prior experience leading or mentoring teams.

#j-18808-ljbffr

📌 Senior influencer marketing specialist (México)
🏢 SHEIN
📍 México