Yeah, you heard that right. Dingus & Zazzy is looking for a Brand Engineer to join our growing team! You’re probably thinking, “Wtf is a Brand Engineer?” Keep reading.

Dingus & Zazzy is a comprehensive digital marketing agency, but here’s the thing most agencies won’t tell you: having a website isn’t a strategy. Neither is posting on Instagram three times a week. A blog without a traffic plan is a diary. A newsletter nobody opens is a chore. Every tactic we run exists to answer one question: how does this move someone from ”never heard of you” to “shut up and take my money”? That’s the job. Blogs feed SEO. SEO feeds traffic. Traffic feeds the funnel. The funnel feeds revenue. If a tactic doesn’t connect to that chain, we don’t run it just to look busy. We provide an unlimited get-shit-done subscription, minus the shit that doesn’t get anyone anywhere.

Purpose of the Role

The Brand Engineer role combines brand strategy, copywriting, and AI to create marketing work for our clients. You know each client’s brand inside out and use AI tools to turn a brief into strong, on‑brand work quickly. You’re paired with an Account Manager, who owns the client relationship, and you work with our designers, developers, and video team to achieve the best output for the client.

Skill Requirements

You need real, hands‑on experience with the following:

- Copywriting with a sharp sense of brand and tone of voice. Strong, on‑brand copy is the foundation of every piece of work.
- AI tools such as Claude, ChatGPT, Midjourney, Gemini, etc. You know their strengths,



how to get great output from them, and when to use which tool.
- Claude for creating copy, social posts, ads, presentations, landing pages, and websites.
- Figma for designs and website layouts.
- Canva for social posts, ads, and quick graphics from each client’s brand kit.
- Webflow and WordPress for building and updating client websites.

*If you’re not already hands‑on with Figma, Canva, and Webflow, you need to be quick to learn them.

About You

- A marketer first: you start with the goal, then figure out the strategy, the design, and the words
- Comfortable working with AI every day, and curious about pushing it further; you don’t accept the first output as the final product
- Has at least a professional level of written and spoken English
- A strong eye for design, able to lead creative direction even when you’re not the one designing
- A strong writer who knows how to adapt tone to any brand across platforms and contexts
- A clear, confident communicator with your Account Manager, the Creative Hub, and clients
- Organized and fast, able to move several clients’ work forward at once
- You take ownership and use good judgement without waiting to be told

Main Objectives

1.



Brand Ownership

- Own each client’s brand system, making sure every client has an up‑to‑date design system set up in Claude that anyone at D&Z; can use
- Keep each brand consistent across everything a client receives

2. Hands‑On Production

- Take the lead on copy that sounds like the brand and moves people to act
- Use AI tools every day to research, write, design, and build faster without losing quality, so clients ask for fewer changes

3. Internal Collaboration

- Bring in the Creative Hub when the work needs more detail than the first draft can produce, such as refining a design, editing video, creating custom illustrations, building complex website features, or running paid media. Make your requests clear and easy to act on.
- Share what works by passing useful prompts, workflows, and ideas to the other Brand Engineers.

4. Strategic Thinking & Problem Solving

- Understand each client’s business and goals, and build the roadmap to get there
- Lead the creative direction on campaigns, social, ads, landing pages, and websites
- Work with clients directly: present ideas, explain your thinking, and build their confidence in the work
- Use your judgement on when Claude or another AI tool can’t produce what a client needs, and keep projects moving from brief to client quickly
- Our operating hours are from 9 am to 5 pm MST, Monday to Friday.
- The minimum level of written & spoken English required for this role is professional.

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📌 Brand Engineer (México)
🏢 Dingus & Zazzy
📍 México