Consumer Marketing, Sr. Coordinator (Ciudad de México)

Consumer Marketing, Sr. Coordinator (Ciudad de México)

09 nov
|
Levistraussandco
|
Ciudad de México

09 nov

Levistraussandco

Ciudad de México

Key Responsibilities

Campaign Management

- Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels.

- Develop and manage campaign timelines, deliverables and cross-functional workstreams.

- Ensure all marketing initiatives are delivered on time and aligned with brand objectives.

- Monitor campaign execution and proactively identify risks, dependencies and mitigation plans.

Digital Marketing

- Lead the execution of digital marketing initiatives across social media, paid media.

- Coordinate digital asset development ensuring consistency across all consumer touchpoints.

- Partner with regional and general teams to localize digital campaigns for the Mexican market.

- Stay up to date on digital trends, platform innovations and emerging technologies to continuously improve campaign performance.

Media Planning & Performance

- Partner with the media agency to develop media plans aligned with campaign objectives and business priorities.

- Review and challenge media recommendations, channel mix, audience strategy and investment allocation.

- Understand media KPIs including Reach, Frequency, CPM, CPC, CTR, Video Views, Engagement Rate.

- Monitor media performance and recommend optimizations based on campaign results.





- Participate in post-campaign analyses and identify learnings for future initiatives.

- Build media recaps and executive presentations with actionable insights.

Agency Management

- Manage relationships with creative, content, media and production agencies.

- Develop clear briefs and ensure agencies deliver high-quality work aligned with timelines and brand standards.

- Review creative proposals and provide strategic feedback throughout campaign development.

- Ensure agencies consistently deliver against agreed KPIs.

Content & Social Media

- Oversee the development of social-first content strategies aligned with campaign objectives.

- Coordinate content calendars across organic and paid channels.

- Review creative assets ensuring alignment with brand guidelines and business objectives.

- Identify opportunities to improve content performance through insights and analytics

Cross-functional Collaboration

- Partner closely with Brand, Retail, PR, eCommerce, Merchandising and Global Marketing teams.

- Coordinate project priorities across multiple stakeholders.

- Ensure clear communication and alignment throughout campaign development.

LOCATION

Mexico, D.F., Mexico

FULL TIME/PART TIME

Full time

Current LS&Co; Employees, apply via your Workday account.

📌 Consumer Marketing, Sr. Coordinator (Ciudad de México)
🏢 Levistraussandco
📍 Ciudad de México

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