Overview
The CRM and Personalization Manager owns the strategy and execution of all email and customer relationship management (CRM) marketing efforts, driving customer acquisition, retention, and lifetime value through personalized, automated, and data-informed campaigns, ensuring seamless integration with broader marketing initiatives.
Reporting and Organizational Relationships
Reports directly to SVP Marketing and Digital.
Will work closely with Marketing staff and Leadership.
Essential Job Functions
Develop annual, quarterly and monthly CRM and email marketing plans aligned with business goals, including lifecycle mapping, segmentation and content
Work with Marketing staff to maintain accurate status on all active email and marketing projects
Manage end-to-end campaign delivery from concept and content briefing to setup, workflow automation, targeting, QA, and deployment
Utilize CRM data to segment audiences, build personalized journeys (welcome, nurture, drip, etc) and enhance customer experiences
Maintain vendor MSAs and SOWs and work with the marketing team to assess Email and CRM vendor performance on a regular basis.
Ensure that Lifespace is receiving full value for the investment it is making
Manage marketing automation platforms to scale programs and improve efficiency
Implement A/B testing and analyze campaign performance to drive continuous improvement
Monitor KPIs, report on ROI and provide insights to optimize future campaigns and strategies
Partner with Sales, IT and Leadership for platform enhancements
Ensure adherence to data privacy regulations (GDPR, CAN-SPAM) and stay updated on industry trends
Create event landing pages and updates on website as requested
Perform other digital tasks as needed
Requirements
Bachelor's degree in marketing or a related field.




MBA or related graduate degree preferred
Eight to ten years of progressive email and CRM marketing or agency operations experience
Proficiency with major ESPs and CRM platforms
Strong copywriting, design sense and A/B testing skills
Demonstrated ability to organize and manage multiple priorities using effective problem solving/resolution skills and a team focus
Analytical mindset with experience in performance measurement and reporting
Knowledge of HTML/CSS and mobile optimization a plus
Excellent written and verbal communication skills
Ability to read, write, and speak English sufficient to perform job duties and to interact and communicate with residents, vendors, and team members
Benefits
At Meztal, we prioritize innovation, collaboration, and personal growth.
You'll have the opportunity to work on meaningful projects, be part of a supportive team, and enjoy a culture that values work-life balance and professional development.
Christmas Bonus: 30 days, to be paid in December
Major Medical Expense Insurance: Coverage up to $25,000,****** MXN
Dental Insurance: Always smile with confidence!
Life Insurance: (Death and MXN Disability)
Vacation Days: 12 vacation days in accordance with Federal Labor Law + Floating Holidays: 3 floating holidays in addition to the 7 official holidays in Mexico
Cell Phone Reimbursement & Transportation Subsidy.
Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work.
Multicultural Exposure: Work with operations within Mexico and the United States
Mez Tal Internal Events: Strike a healthy balance between your professional and personal goals
Exclusive Discounts: Benefits with different companies for being part of Mez Tal
Academic Agreements: Access to national universities and language schools
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📌 Crm And Personalization Manager (Jalisco)
🏢 Meztal
📍 Jalisco