Job Description : About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks.
From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other.
Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life's moments mean a little more.
Purpose of the Role Regional content studios are part of MOM's regional hubs, helping markets deliver the right content faster through greater reuse, better coordination and consistent ways of working.
They focus primarily on adapting integral content for local markets, while supporting local brand content where needed, using the tools, capabilities and processes defined by the central team.
Diageo teams lead the studio, while agency partners deliver creative adaptation and production.
The Regional Content Operations Lead manages content demand and delivery for assigned categories across markets.




This role is the day-to-day link between market and brand teams and the agency delivery team, reviewing briefs, challenging low-value requests, maximising reuse, choosing the right delivery route and ensuring assets are delivered on time and ready for approval, storage and reuse.
Key Accountabilities Manage content demand and delivery for assigned categories, with a primary focus on adapting GBT assets for market use.
Review and clarify briefs from markets and brand teams, challenging unclear, duplicated or low-value asks and improving briefing quality over time.
Check for reuse before production and decide the most efficient route: reuse, GBT asset adaptation, Pencil/AI production, agency production or new-to-world only where truly needed.
Translate market needs into clear agency briefs, including assets, formats, mandatories, timelines, approval needs, delivery route and creative direction.
Guide the agency on workflows, templates, production approach and adaptation requirements, reviewing outputs where needed to ensure they are fit for purpose.
Track status, risks and missing inputs through the Planning

📌 Content Operations Lead (Xico)
🏢 Diageo
📍 Xico