Location: Remote (Mexico)

Languages: English & Spanish (Bilingual)

Employment Type: Independent Contractor

About the Role

We are seeking a strategic, results-driven, and hands-on Lead of Digital Acquisition & Growth to drive our digital customer acquisition strategy, accelerate customer growth, and increase transaction volume across our digital channels.

This role will be responsible for defining, executing, and continuously optimizing acquisition strategies across paid media, influencer marketing, partnerships, affiliates, organic channels, and product-led growth initiatives.

As a key member of the Marketing leadership team, you will work closely with executive leadership and cross-functional stakeholders to translate business objectives into measurable growth strategies, optimize marketing investments, and identify new opportunities to scale customer acquisition.

We are looking for a player-coach leader who combines strong strategic thinking with hands-on execution. You will lead and develop a high-performing team while remaining directly involved in performance analysis, forecasting, marketing briefs, executive presentations, strategic recommendations, and the execution of key growth initiatives.

Success in this role requires a strong sense of ownership, analytical expertise, business acumen, and the ability to turn data and insights into measurable business results.

Key Responsibilities

- Digital Acquisition Strategy & Leadership

- Define, lead, and execute the digital customer acquisition strategy across paid media, influencer marketing, affiliates, partnerships, organic channels, and product-led growth.
- Develop scalable acquisition strategies aligned with customer growth, transaction volume, and business objectives.
- Lead, mentor, and develop a high-performing digital acquisition team, fostering accountability, collaboration, and continuous improvement.
- Translate strategic business priorities into actionable acquisition plans, clear KPIs, and measurable outcomes.
- Identify growth opportunities through customer insights, competitive intelligence, market trends, and channel performance analysis.
- Act as a strategic advisor to executive leadership on digital acquisition, marketing investments, and growth opportunities.

- Acquisition Performance & Growth Optimization

- Own acquisition performance across digital channels, ensuring efficient customer acquisition and strong return on marketing investments.
- Define, monitor, and optimize key performance indicators, including CAC, ROAS, conversion rates, customer acquisition, LTV, and transaction growth.




- Identify opportunities to improve funnel conversion, acquisition efficiency, and customer quality.
- Design, execute, and scale growth experiments across audiences, creatives, channels, and customer journeys.
- Partner with creative, product, analytics, and channel teams to optimize campaign performance and accelerate customer growth.
- Continuously evaluate acquisition performance and implement data-driven improvements.

- Budget Management, Forecasting & Business Intelligence

- Own digital acquisition budgets, forecasts, and investment recommendations to maximize growth and marketing efficiency.
- Develop financial and performance models to support strategic planning and resource allocation.
- Conduct detailed performance analysis, competitive benchmarking, and market intelligence to identify opportunities and risks.
- Prepare executive presentations, marketing briefs, business cases, and strategic recommendations.
- Develop clear, actionable reporting that translates complex data into business insights.
- Monitor performance against acquisition targets and proactively recommend corrective actions.

- Hands-On Execution & Continuous Improvement

- Maintain direct involvement in the execution and optimization of key digital acquisition initiatives.
- Analyze campaign performance, acquisition funnels, customer behavior, and channel effectiveness to identify growth opportunities.
- Develop and execute testing strategies to improve conversion, acquisition costs, and marketing effectiveness.
- Collaborate with internal teams, agencies, and external partners to ensure timely and effective execution.
- Leverage marketing technology, automation, analytics, and AI-driven tools to improve efficiency and decision-making.
- Ensure acquisition initiatives are continuously measured, optimized, and aligned with business priorities.

- Cross-Functional Collaboration & Stakeholder Management

- Partner closely with Marketing, Product, Data, Finance, and Operations to align acquisition initiatives with company objectives.
- Build strong relationships with internal stakeholders, external agencies, and strategic partners.
- Influence executive decision-making through clear communication,



actionable insights, and data-driven recommendations.
- Collaborate with Product and Analytics teams to improve the customer journey, conversion, and transaction performance.
- Present acquisition performance, strategic priorities, growth opportunities, and investment recommendations to senior leadership.
- Drive accountability and alignment across teams to ensure successful execution of growth initiatives.

Requirements

- 8 years of experience in digital acquisition, growth marketing, performance marketing, or related areas, including at least 3 years in a leadership position.
- Proven track record of developing and executing digital acquisition strategies that deliver measurable customer and business growth.
- Strong experience leading, mentoring, and developing teams while maintaining a hands-on approach to execution.
- Deep understanding of digital acquisition channels, including Google Ads, Meta Ads, influencer marketing, affiliates, partnerships, and organic growth.
- Strong analytical capabilities, with experience managing acquisition KPIs, attribution models, conversion funnels, marketing budgets, and performance forecasting.
- Demonstrated ability to translate complex data into actionable insights, executive presentations, and strategic recommendations.
- Experience managing marketing investments and optimizing acquisition efficiency, CAC, ROAS, and customer lifetime value.
- Strong business acumen, strategic thinking, problem-solving skills, and results-oriented mindset.
- Excellent communication, presentation, and stakeholder management skills, including experience working with senior leadership.
- Ability to balance strategic leadership with direct execution in a fast-paced, dynamic environment.
- Advanced English and Spanish proficiency required.
- Experience in fintech, financial services, digital payments, remittances, or other regulated industries is strongly preferred.
- Experience leveraging AI, automation, and marketing technology to improve acquisition performance is a plus.

What Success Looks Like

- Sustainable growth in new customers and transaction volume.
- Improved acquisition efficiency and marketing return on investment.
- Stronger conversion rates across digital acquisition funnels.
- Scalable and diversified customer acquisition channels.
- Clear, data-driven decision-making and executive reporting.
- A high-performing, accountable, and results-oriented acquisition team.
- Strong alignment between Marketing, Product, Analytics, and business objectives.

📌 Lead of Digital Acquisition & Growth. (México)
🏢 Elektra Go
📍 México