08 nov
|
Brink’S
|
Ciudad Madero
08 nov
Brink’S
Ciudad Madero
Descripción De Puesto
Role Summary The Manager, Marketing leads a team delivering marketing strategy, brand, and market engagement for a defined function, market, or portfolio. Translates business needs into plans and execution, develops team capability, and ensures consistent delivery across stakeholders and channels. Typical responsibilities include overseeing campaign briefs, content plans, creative assets, and launch calendars, lead-generation programs, segmentation, journey mapping, and audience targeting, and brand standards, partner coordination, and campaign budget tracking.
Key Responsibilities
- Lead team execution for campaign briefs, content plans, creative assets, and launch calendars and email, web, social, paid, and digital channel performance activities, setting priorities, reviewing output, and removing obstacles.
- Establish workflows, service levels, and controls for lead-generation programs, segmentation, journey mapping, and audience targeting so work is delivered consistently and on time.
- Partner with internal and external stakeholders to manage marketing analytics, conversion metrics, and optimization recommendations, resolve escalations, and align expectations.
- Review metrics, risks, and resource needs tied to brand standards, partner coordination, and campaign budget tracking; drive corrective actions and continuous improvement.
- Coach, develop, and assess team members while building capability, accountability, and succession depth.
Required
Experience
- 5+ years of relevant experience in marketing strategy, brand, and market engagement or a closely related field.
- Experience leading teams, setting priorities, and driving results across stakeholders in a matrixed environment.
- Demonstrated ability to work independently, exercise judgment, and guide others on effective execution.
Education Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree or relevant certification preferred.
📌 Marketing Manager (Ciudad Madero)
🏢 Brink’S
📍 Ciudad Madero