Overview Our client is looking for a creative and results-driven Bilingual Social Media & Content Marketing Specialist to develop and execute social media strategies that build brand awareness, grow an engaged audience, and drive sign-ups ahead of an upcoming platform launch. The role involves managing TikTok, Instagram, and Facebook, creating engaging bilingual content, and building an online community among individuals seeking alternative credit solutions, initially targeting the Chicago market. The ideal candidate has strong content creation and social media marketing skills, understands organic audience growth, and can simplify complex credit-related topics into accessible content while driving engagement and supporting future market expansion.
Schedule & Location Flexible, with an emphasis on content output, audience engagement, and measurable results rather than a fixed daily schedule. Irvine, CA (40 hours per week).
Responsibilities Social Media Content Creation & Production Edit raw images and video footage into engaging short-form videos, reels, and social media posts
Develop creative content that builds awareness of credit solutions and generates interest in the upcoming platform launch
Create educational, informative, and relatable content addressing the challenges faced by individuals experiencing loan denials
Write compelling captions, hooks, headlines, and calls to action in both English and Spanish
Adapt content to the specific formats, audiences, and engagement styles of TikTok, Instagram, and Facebook
Repurpose existing content and creative assets to maximize reach and engagement across multiple platforms
Maintain consistent brand messaging, visual identity, and tone of voice across all social media channels
Social Media Strategy & Account Management Develop and execute a consistent social media content strategy focused on brand awareness, audience growth, and platform launch preparation
Manage and maintain TikTok, Instagram, and Facebook accounts, ensuring a steady and strategic posting schedule
Research social media trends, audience interests, and platform-specific opportunities to improve content performance
Apply platform algorithm best practices to maximize organic reach, engagement, and follower acquisition
Monitor content performance and adjust strategies based on engagement metrics, audience behavior, and growth trends
Develop market-specific content strategies, initially targeting the Chicago market, with future expansion into Philadelphia, New Jersey, the Carolinas, and Atlanta
Community Engagement & Audience Development Monitor comments, direct messages, and audience interactions across all social media platforms
Respond professionally and appropriately to comments and inquiries in both English and Spanish




Encourage meaningful audience engagement through relevant, educational, and community-focused content
Direct interested followers to the website landing page to encourage sign-ups and waiting‑list registrations
Identify opportunities to build trust and establish credibility within communities affected by loan denials
Develop strategies to attract, grow, and retain a relevant audience that supports long‑term platform growth
Educational Content & Pre‑Launch Marketing Create and share educational content related to credit challenges, loan denials, and available credit solutions
Develop social media storytelling campaigns that communicate the platform's purpose, value proposition, and benefits
Build awareness and anticipation ahead of the platform launch through consistent content and audience engagement
Create content that encourages prospective users to join the waiting list and register through the landing page
Support the development of a strong, engaged social media audience that demonstrates market interest and supports investor confidence
Performance Tracking & Reporting Monitor and report on key social media performance indicators, including follower growth and audience retention, reach and impressions, engagement rates (likes, comments, shares, and saves), video views and watch time, landing page clicks and sign‑ups, and waiting‑list registrations
Identify successful content formats, topics, and campaigns and use insights to improve future performance
Provide regular updates on social media growth, content performance, and progress toward pre‑launch objectives
Recommend strategies to improve audience quality, engagement, and conversion rates
Requirements Fluency in both written and spoken English and Spanish, with the ability to create natural, engaging content in both languages
Proven experience managing social media accounts for businesses, brands, or organizations
Demonstrated experience creating, editing, and publishing short‑form video content, including reels and TikTok videos
Strong copywriting skills, including the ability to develop engaging captions, hooks, and calls to action
Understanding of social media algorithms, organic reach, audience engagement, and follower growth strategies
Experience managing TikTok, Instagram, and Facebook accounts
Strong understanding of social media trends, content formats, and platform‑specific best practices




Excellent written communication skills and attention to detail
Ability to work independently, manage priorities, and consistently deliver high‑quality content
Strong organizational skills and the ability to maintain a consistent content production and posting schedule
Preferred Qualifications Experience or familiarity with real estate, financial services, credit solutions, lending, or financial education marketing
Experience marketing products or services to bilingual or multicultural audiences
Experience developing social media strategies for pre‑launch campaigns, new products, or growing businesses
Familiarity with social media analytics and reporting tools
Experience building organic audiences and converting social media followers into website visitors, leads, or registrations
A PORTFOLIO demonstrating successful social media content creation, short‑form video production, or measurable audience growth
Idóneo Candidate Profile Bilingual social media professional who combines creative storytelling with a strong understanding of organic audience growth and digital marketing. Comfortable turning raw creative assets into compelling content, communicating effectively with English‑ and Spanish‑speaking audiences, and building an engaged community around a new platform. Proactive, resourceful, and motivated by measurable results, with the ability to work independently and take ownership of the social media presence throughout the pre‑launch, launch, and growth phases.
Scope of Work & Engagement Details Primary Focus Dedicated social media management, content creation, audience development, and pre‑launch marketing.
Platforms TikTok, Instagram, and Facebook.
Engagement Duration Long‑term engagement of approximately 18 months, supporting the platform through launch and subsequent growth.
Primary Objective Build brand awareness, grow and retain a relevant social media audience, and drive landing‑page sign‑ups and waiting‑list registrations ahead of the platform launch.
Key Performance Indicators (KPIs) Consistent production and publication of high‑quality bilingual social media content
Growth in followers across TikTok, Instagram, and Facebook
Improvement in audience engagement and retention
Increased organic reach, video views, and content visibility
Growth in relevant followers within target geographic markets
Increased traffic to the website landing page from social media channels
Growth in waiting‑list registrations and prospective platform users
Consistent reporting, analysis, and optimization of social media performance
Independent Contractor Perks Permanent work from home
Health Insurance Coverage for eligible locations

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📌 Bilingual Social Media & Content Marketing Specialist (Xico)
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