Overview

Our client is looking for a creative and results-driven Bilingual Social Media & Content Marketing Specialist to develop and execute social media strategies that build brand awareness, grow an engaged audience, and drive sign-ups ahead of an upcoming platform launch. The role involves managing TikTok, Instagram, and Facebook, creating engaging bilingual content, and building an online community among individuals seeking alternative credit solutions, initially targeting the Chicago market. The ideal candidate has strong content creation and social media marketing skills, understands organic audience growth, and can simplify complex credit-related topics into accessible content while driving engagement and supporting future market expansion.

Schedule & Location

Versátil, with an emphasis on content output, audience engagement, and measurable results rather than a fixed daily schedule. Irvine, CA (40 hours per week).

Responsibilities

Social Media Content Creation & Production

- Edit raw images and video footage into engaging short-form videos, reels, and social media posts
- Develop creative content that builds awareness of credit solutions and generates interest in the upcoming platform launch
- Create educational, informative, and relatable content addressing the challenges faced by individuals experiencing loan denials
- Write compelling captions, hooks, headlines, and calls to action in both English and Spanish
- Adapt content to the specific formats, audiences, and engagement styles of TikTok, Instagram, and Facebook
- Repurpose existing content and creative assets to maximize reach and engagement across multiple platforms
- Maintain consistent brand messaging, visual identity,



and tone of voice across all social media channels

Social Media Strategy & Account Management

- Develop and execute a consistent social media content strategy focused on brand awareness, audience growth, and platform launch preparation
- Manage and maintain TikTok, Instagram, and Facebook accounts, ensuring a steady and strategic posting schedule
- Research social media trends, audience interests, and platform-specific opportunities to improve content performance
- Apply platform algorithm best practices to maximize organic reach, engagement, and follower acquisition
- Monitor content performance and adjust strategies based on engagement metrics, audience behavior, and growth trends
- Develop market-specific content strategies, initially targeting the Chicago market, with future expansion into Philadelphia, New Jersey, the Carolinas, and Atlanta

Community Engagement & Audience Development

- Monitor comments, direct messages, and audience interactions across all social media platforms
- Respond professionally and appropriately to comments and inquiries in both English and Spanish
- Encourage meaningful audience engagement through relevant, educational, and community-focused content
- Direct interested followers to the website landing page to encourage sign-ups and waiting‑list registrations




- Identify opportunities to build trust and establish credibility within communities affected by loan denials
- Develop strategies to attract, grow, and retain a relevant audience that supports long‑term platform growth

Educational Content & Pre‑Launch Marketing

- Create and share educational content related to credit challenges, loan denials, and available credit solutions
- Develop social media storytelling campaigns that communicate the platform's purpose, value proposition, and benefits
- Build awareness and anticipation ahead of the platform launch through consistent content and audience engagement
- Create content that encourages prospective users to join the waiting list and register through the landing page
- Support the development of a strong, engaged social media audience that demonstrates market interest and supports investor confidence

Performance Tracking & Reporting

- Monitor and report on key social media performance indicators, including follower growth and audience retention, reach and impressions, engagement rates (likes, comments, shares, and saves), video views and watch time, landing page clicks and sign‑ups, and waiting‑list registrations
- Identify successful content formats, topics, and campaigns and use insights to improve future performance
- Provide regular updates on social media growth, content performance, and progress toward pre‑launch objectives
- Recommend strategies to improve audience quality, engagement, and conversion rates

Requirements

- Fluency in both written and spoken English and Spanish, with the ability to create natural, engaging content in both languages
- Proven experience managing social media ac

📌 Bilingual Social Media (Xico)
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