position type: full-time, remote
working hours: u.s. Business hours
about the role
we’re hiring a content-driven and inbound-focused inbound marketing manager to build and scale a high-performing organic b2b lead generation engine.
this is not a cold outreach role.
your focus will be:
- creating high-performing linkedin content
- driving meaningful audience engagement
- turning conversations into qualified pipeline
- building repeatable inbound growth systems
you’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.
this role is idóneo for someone who understands how to turn content into pipeline — not just impressions or engagement.
- initiate natural, value-driven dms based on user intent
- qualify prospects and move them into the sales pipeline
- build repeatable inbound workflows that generate qualified opportunities
- optimize conversion rates across each funnel stage
- improve content performance using data-driven insights
sales & founder collaboration
- work closely with the founder to improve lead quality and conversion
- share insights regarding:
- audience behavior
- objections
- messaging
- content performance
- optionally support early-stage sales conversations where needed
required experience & skills
- 2+ years of experience in:
- inbound marketing
- content-led lead generation
- organic b2b growth
- strong experience growing and managing linkedin content
- proven ability to generate:
- inbound leads
- booked calls
- pipeline through content
- excellent copywriting and messaging skills
- strong understanding of b2b sales cycles and buyer psychology
- ability to connect content performance directly to business outcomes
what makes you a great fit
- you know how to turn content into pipeline — not just engagement
- you understand inbound marketing systems and buyer journeys
- you think in:
- funnels
- conversion paths
- lead quality
- you are both:
- creative with content
- analytical with performance
- you take ownership of:
- leads
- conversations
- pipeline growth
- you understand how to build trust-based relationships through content
ideal experience
- personal brand growth experience on linkedin
- experience generating inbound pipeline for:
- linkedin analytics
- crm systems
- content performance tracking
- experience using ai tools such as:
- chatgpt
- claude
for:
- ideation
- research
- content optimization
what a typical day looks like
your day may include:
- writing and scheduling linkedin content
- reviewing engagement and content performance metrics
- responding to comments and engaging with prospects
- starting conversations through thoughtful dms
- qualifying inbound opportunities and routing leads
- building or refining inbound funnels
- collaborating with the founder on messaging and pipeline quality
- testing new hooks, content angles, and lead-generation ideas
in short:
you build inbound demand by turning content, engagement, and conversations into qualified b2b pipeline.
key metrics for success (kpis)
- qualified inbound leads generated
- conversations started from content engagement
- pipeline contribution and booked calls
- linkedin content performance and engagement quality
- funnel conversion rates
- audience growth and relationship quality
why this role stands out
- direct ownership over inbound pipeline generation
- high-impact role tied directly to business growth
- work closely with the founder on strategy and execution
- creative freedom with measurable performance ownership
- opportunity to build scalable inbound systems from the ground up
- remote flexibility with strong long-term growth potential