Social Media & Brand Content ManagerEthnik Living is a Los Angeles-based furniture and home décor brand offering distinctive, thoughtfully designed pieces for residential and commercial spaces across the United States.

RoleWe're looking for a Social Media & Brand Content Manager to develop and manage our organic social media presence, brand storytelling, and content strategy across key digital platforms.

You'll turn brand insights, audience behavior, and emerging trends into engaging content that builds brand awareness, strengthens our community, and supports business growth.

This role combines creative thinking, content planning, and hands-on social media management. You'll collaborate with Growth, Creative Strategy, Graphic Design, Product, and Branding Teams to create a consistent and compelling brand presence.

Key ResponsibilitiesSocial Media Strategy & Brand Content

- Own and develop organic social media strategy across Instagram, TikTok, Pinterest, and other relevant platforms.
- Plan and manage content calendars aligned with product launches, seasonal campaigns, and brand initiatives.
- Develop original content concepts, storytelling angles, and creative formats that reflect Ethnik Living's brand identity.
- Create engaging captions, content briefs, short-form video concepts, and social media copy tailored to US audiences.
- Identify relevant trends, cultural moments, and opportunities to increase brand visibility and engagement.
- Develop content strategies for different audience segments, including homeowners, interior designers, and professional trade clients.

Content Development & Creative Collaboration

- Coordinate the production of social media content, including photography, short-form videos, product features, and lifestyle content.
- Develop creative briefs, scripts, and storyboards for Reels, TikTok videos, and other social formats.
- Collaborate with Graphic Design, Creative Strategy, Product, and Branding Teams to ensure consistent visual quality and messaging.
- Source,



coordinate, and manage relationships with content creators, influencers, and UGC contributors.
- Review content assets and provide constructive feedback to improve storytelling, visual consistency, and audience relevance.
- Organize and maintain content libraries, publishing schedules, and creative assets.
- Ensure content follows brand guidelines and that necessary creator permissions and usage rights are obtained.

Community Growth & Performance Optimization

- Manage content publishing, scheduling, and organic social media activity.
- Monitor audience engagement, comments, and messages, coordinating with Customer Experience teams when needed.
- Analyze social media performance using metrics including reach, engagement rate, follower growth, saves, shares, and website traffic.
- Identify successful content formats, emerging audience interests, and opportunities for improvement.
- Develop structured content experiments to test different formats, topics, messaging, and publishing approaches.
- Use performance insights, audience feedback, and competitor research to improve content strategy.
- Track relevant social media trends and competitor activity within furniture, interior design, lifestyle, and premium consumer brands.

RequirementsWhat we're looking for

- 3+ years of hands-on experience in social media management, content strategy, or brand marketing, preferably in DTC e-commerce or consumer brands.
- Proven experience developing and managing organic social media strategies for US-facing audiences.
- Strong understanding of Instagram, TikTok, Pinterest,



and current social media content formats.
- Demonstrated ability to develop engaging content concepts, editorial calendars, creative briefs, and short-form video scripts.
- Excellent visual judgment, brand storytelling skills, and understanding of premium brand aesthetics.
- Strong written and spoken English, with excellent US-market copywriting skills.
- Experience coordinating content production with designers, photographers, video editors, or creators.
- Strong understanding of organic social media analytics and content performance optimization.
- Experience building audience engagement and developing brand communities.
- Strong organizational skills and the ability to manage multiple content initiatives independently.
- A proactive, creative approach with strong attention to detail.
- A portfolio or case studies demonstrating social media strategy ownership and measurable results.

Nice to Have

- Experience with furniture, interior design, home décor, lifestyle, or premium consumer brands.
- Experience managing social media for higher-ticket or design-focused products.
- Experience developing influencer partnerships, creator collaborations, and UGC campaigns.
- Familiarity with Shopify and e-commerce customer journeys.
- Experience with Pinterest content strategy and organic discovery.
- Basic video editing or short-form content creation skills.
- Experience working in an international brand or agency environment.

Tech StackExperience with the following tools or equivalent platforms is valuable:

- Instagram, TikTok, and Pinterest
- Meta Business Suite
- TikTok Analytics
- Pinterest Analytics
- Later, Planoly, Sprout Social, or similar scheduling platforms
- Google Analytics 4 (GA4)
- Canva or CapCut for basic content editing and mockups
- Notion, Asana, or similar project management tools
- ChatGPT, Claude, or comparable AI tools

Location: Remote

Contract Type: Contract

Compensation: USD 2,000-3,000 per month

📌 Social Media & Brand Content Manager (México)
🏢 ETHNIK LIVING
📍 México