Marketing & Content Coordinator

Company: Crawford Construction Corp (with Grand Haven Realty & The Industry Hub)

Location: Remote

Job Type: Part-time

Expected Hours: 10–35 hours per week (hours approved weekly)

Pay: Based on experience

Crawford Construction Corp is looking for a part-time Marketing & Content Coordinator to manage our social media, build targeted marketing campaigns, and help recruit vendors, technicians, real estate agents and clients for our construction and real estate companies. The role combines content creation with outreach, so your work leads to real conversations, applicants and business opportunities, not just posts.

This role is a good fit for someone who is organized, creative and results-driven, and who is comfortable both creating content and reaching out to people directly.

Responsibilities

Content & Social Media

- Create, schedule and publish posts in our scheduling platform (Rella)
- Maintain a content calendar at least 30 days ahead
- Write captions and post descriptions
- Create simple graphics with Canva or similar tools
- Organize project photos, real estate content and brand assets
- Help create short-form video and keep video files organized
- Support Instagram, Facebook, LinkedIn, TikTok, YouTube and YouTube Shorts
- Repurpose content across platforms
- Suggest content ideas for construction, real estate, home improvement, hiring and business updates
- Reply to comments and messages, and engage with our followers

Marketing Campaigns & Outreach

- Plan and run targeted campaigns for vendor and technician recruiting, real estate agent recruiting, and client development
- Build and maintain target lists, including trade schools, real estate schools, contractor associations, property managers, HOAs and real estate investors
- Write outreach scripts and reach out by email, phone and social media
- Set up and manage email campaigns, including list management,



templates and open and click tracking
- Recommend marketing tools, with costs, for approval before purchase
- Track leads, conversations, applications and appointments in our lead tracker
- Hand off qualified leads to the right team member, and follow up

Reporting & Process

- Send a short daily activity report, plus a weekly summary covering content published, contacts reached, conversations, leads, applications and meetings set
- Track time by task
- Document your marketing processes in simple step-by-step guides so the team can step in when needed
- Stay within approved hours. Paid advertising or spending requires written approval.

Qualifications

- Experience in social media content creation or coordination
- Experience with marketing outreach, email campaigns or lead generation
- Canva or basic graphic design experience preferred
- Experience with a scheduling platform (Rella or similar) and an email marketing tool (Mailchimp, Constant Contact or similar)
- Strong writing skills for captions, emails and outreach messages
- Comfortable contacting schools, organizations and businesses directly
- Organized, able to meet deadlines and track results
- Good communication and follow-up skills
- Able to work independently
- Experience with real estate, construction, home improvement, recruiting or service businesses is a plus

Application Questions

- Which social media platforms have you created content for or managed?
- Do you have experience with Canva or similar design tools?
- Do you have experience with short-form video or YouTube Shorts?
- Which scheduling and email marketing tools have you used?
- Describe a campaign or outreach effort you ran that brought in leads, applicants or customers. What were the results?
- Are you comfortable contacting organizations and prospects by phone and email?
- Please share links to work samples, a portfolio, or social media pages you have supported.

Job Type: Part-time Pay: $156.62 - $243.00 per hour

Work Location: Remote

📌 Social Medial Content Coordinator (México)
🏢 Crawford Construction
📍 México