Our client, a forward-thinking leader in the Bienes de consumo masivo (FMCG) sector, is seeking a talented and experienced Digital Marketing Specialist to join their team on a fully remote basis, with key collaborations involving teams in Mexicali, Baja California. This role will be instrumental in executing and optimizing various digital marketing campaigns to drive brand awareness, engagement, and online conversions. The ideal candidate possesses a strong understanding of digital marketing channels, performance metrics, and content creation within the FMCG space. You will work closely with the digital marketing team to implement strategies across social media, email marketing, SEO/SEM, and other online platforms, contributing directly to the online success of our client's brands. This is a prime opportunity for a motivated digital marketer to excel in a remote-first environment.

About the Role

Our client, a forward-thinking leader in the Bienes de consumo masivo (FMCG) sector, is seeking a talented and experienced Digital Marketing Specialist to join their team on a fully remote basis, with key collaborations involving teams in Mexicali, Baja California. This role will be instrumental in executing and optimizing various digital marketing campaigns to drive brand awareness, engagement, and online conversions. The ideal candidate possesses a strong understanding of digital marketing channels, performance metrics, and content creation within the FMCG space. You will work closely with the digital marketing team to implement strategies across social media, email marketing, SEO/SEM, and other online platforms, contributing directly to the online success of our client's brands. This is a prime opportunity for a motivated digital marketer to excel in a remote-first environment.

Key Responsibilities

- Execute and manage digital marketing campaigns across various channels, including social media, email, SEM, and display advertising.




- Assist in the development and implementation of SEO strategies to improve organic search rankings.
- Create engaging and relevant content for social media platforms, websites, and email newsletters.
- Monitor and analyze campaign performance using tools like Google Analytics and social media insights.
- Generate regular reports on digital marketing performance, providing insights and recommendations for optimization.
- Support the management of paid advertising campaigns (Google Ads, social media ads).
- Collaborate with the broader marketing team to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends and best practices relevant to the FMCG industry.
- Assist in the management of online communities and social media engagement.
- Identify opportunities to improve user experience and conversion rates on digital platforms.
- Contribute to the overall digital strategy and innovation efforts.

Requirements

- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 4 years of experience in digital marketing, with proven experience in the FMCG sector.
- Strong understanding of social media marketing, content creation, SEO/SEM, and email marketing.
- Proficiency with Google Analytics, Google Ads, and social media management tools.
- Excellent written and verbal communication skills.
- Strong analytical skills and the ability to interpret data to drive decisions.
- Ability to work independently and collaboratively in a remote team environment.
- Creative thinking and a passion for digital innovation.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
- Familiarity with e-commerce platforms is advantageous.

Benefits

- competitive salary
- comprehensive benefits package
- adaptable working hours
- opportunities for professional development and training
- the significant advantage of a fully remote work arrangement

Join a progressive organization and contribute to the digital growth of leading brands in the FMCG market, from anywhere.

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📌 Mercadotecnia Y Diseño (Ensenada)
🏢 INUE Universidad
📍 Ensenada