Key Responsibilities

Campaign Management

- Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels.
- Develop and manage campaign timelines, deliverables and cross-functional workstreams.
- Ensure all marketing initiatives are delivered on time and aligned with brand objectives.
- Monitor campaign execution and proactively identify risks, dependencies and mitigation plans.

Digital Marketing

- Lead the execution of digital marketing initiatives across social media, paid media.
- Coordinate digital asset development ensuring consistency across all consumer touchpoints.
- Partner with regional and global teams to localize digital campaigns for the Mexican market.
- Stay up to date on digital trends, platform innovations and emerging technologies to continuously improve campaign performance.

Media Planning & Performance

- Partner with the media agency to develop media plans aligned with campaign objectives and business priorities.
- Review and challenge media recommendations, channel mix, audience strategy and investment allocation.
- Understand media KPIs including Reach, Frequency, CPM, CPC, CTR, Video Views, Engagement Rate.
- Monitor media performance and recommend optimizations based on campaign results.




- Participate in post-campaign analyses and identify learnings for future initiatives.
- Build media recaps and executive presentations with actionable insights.

Agency Management

- Manage relationships with creative, content, media and production agencies.
- Develop clear briefs and ensure agencies deliver high-quality work aligned with timelines and brand standards.
- Review creative proposals and provide strategic feedback throughout campaign development.
- Ensure agencies consistently deliver against agreed KPIs.

Content & Social Media

- Oversee the development of social-first content strategies aligned with campaign objectives.
- Coordinate content calendars across organic and paid channels.
- Review creative assets ensuring alignment with brand guidelines and business objectives.
- Identify opportunities to improve content performance through insights and analytics

Cross-functional Collaboration

- Partner closely with Brand, Retail, PR, eCommerce, Merchandising and Integral Marketing teams.
- Coordinate project priorities across multiple stakeholders.
- Ensure clear communication and alignment throughout campaign development.

LOCATION

Mexico, D.F., Mexico

FULL TIME/PART TIME

Full time

Current LS&Co; Employees, apply via your Workday account.

📌 Consumer Marketing, Sr. Coordinator (Ciudad de México)
🏢 Levi Strauss u0026
📍 Ciudad de México