Job Description: There are 3 (THREE) open roles: 1 located in Bogotá, Colombia 2 located in São Paulo, Brazil Role Purpose Lead the end-to-end regional media planning, activation and optimisation for the (Whiskey / Guinness / Vodka / Tequila / Gin / Rum / Liqueurs) category, driving profitable growth through best-in-class execution of Diageo's Connected Reach strategy.
This role is accountable for maximising return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Social and Creator ecosystems.
Key Responsibilities Strategy
📌 Regional Media Planning & Activation Manager (Xico)
🏢 Diageo
📍 Xico