The Opportunity Plan and execute marketing plans to elevate awareness of the brand according to HQ guidelines, considering 360 campaigns in coordination with different teams (Trade Marketing, Retail, Commercial and Operations).
About the role Plan, execute and follow-up marketing campaigns according to general guidelines.
Annual budget administration for the realization of marketing plan: PR activities, animations within POS and special events.
Analysis and planning of brand portfolio according to the local market.
Analysis and report on sales based on NPD to HQ teams, identifying strengths and development areas of the brand.
Planning and coordinating the influencer marketing events and media campaigns with Media
📌 Product Manager Ch Fragrance (Xico)
🏢 Puig
📍 Xico