Manage and coordinate the marketing practice of the company across subfunctions, such as market research, brand and product management, trade management, and marketing and sales campaigns and promotions.
Design, propose, and implement marketing and products strategies, guidelines, and procedures within broad principles and policies to meet the short- and long-term business needs.
Oversee market research and monitor competitor activity.
Oversee the development of marketing plans for the products and brands of the company, including pricing strategies and sales plans.
Develop and attain key performance indicators for the implemented marketing strategies.
Assess and then advertise the success of the plan.
Ensure connection between marketing and sales functions by supervising their joint work with distribution channels.




Contribute to the development of new products and services; coordinate with sales, engineering, and manufacturing functions on design.
Support the subordinate staff's professional development and enable them to optimize their contribution to the department by reviewing and assessing their performance.
Job Description The Global Process Excellence (Marketing) is accountable for shaping and executing the global Marketing process excellence and transformation agenda within Commercial GBS.
The role develops and drives a multi-year roadmap across process standardization, continuous improvement, and digital enablement, partnering with General Growth

📌 Associate Director, Global Process Excellence Marketing (Xico)
🏢 Kraft Heinz
📍 Xico