About the Role Our client, a prominent player in the e-commerce sector, is seeking a skilled and visionary Social Media and Digital Marketing Manager to lead their marketing efforts from their offices in Morelia, Michoacán . This critical role involves overseeing the development and execution of integrated digital marketing strategies, managing all social media channels, and fostering a strong online community around the brand. The adecuado candidate will possess a deep understanding of the digital landscape, a proven ability to drive measurable results, and a passion for creating impactful online experiences. You will be the driving force behind our client's digital communication and customer engagement initiatives, ensuring brand consistency and market leadership in the competitive e-commerce space. This is an opportunity to lead and innovate within a dynamic business environment. Key Responsibilities
Develop and implement a comprehensive social media strategy aligned with the company's overall marketing and business goals.
Manage day-to-day operations of all social media channels, including content planning, creation, scheduling, and publishing.
Oversee the creation of engaging and high-quality content (text, images, video) tailored to each platform and target audience.
Plan,



execute, and manage paid social media advertising campaigns to drive traffic, leads, and sales.
Monitor social media performance using analytics tools, analyzing data, and generating reports with insights and recommendations for optimization.
Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner.
Collaborate with internal teams (e.g., creative, sales, product) to ensure brand messaging consistency and campaign integration.
Stay current with industry trends, emerging social media platforms, and best practices in digital marketing.
Manage influencer collaborations and online PR efforts to expand brand reach.
Requirements Minimum of 5 years of experience in social media management and digital marketing, preferably within the e-commerce industry.
Demonstrated success in developing and executing impactful social media campaigns that drive engagement and conversions.
Expertise in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
Strong understanding of SEO, SEM, content marketing, and email marketing

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📌 Especialista En Marketing Digital — Crecimiento Y Análisis De Campañas (Morelia)
🏢 Naranti MX
📍 Morelia