Location:

Mexico Work Model: Remote
The Lead Field Marketer is responsible for driving demand within Hyland's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. The Lead Field Marketer collaborates closely with sales leaders, sales development representatives, product marketing, solution marketing, and campaign marketing teams to define and deliver integrated field marketing strategy.
Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
Proactively design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital tactics — including website personalization, gifting, and conversational email — to engage target accounts and drive deal acceleration.
Partner with cross-functional teams, including campaign strategy, sales, product marketing, and solution marketing, to ensure consistent messaging and maximize the impact of field marketing programs.
Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for continuous optimization.




Salesforce Automation/CRM

Five or more years of B2B marketing experience, including three or more years in a field marketing capacity
Hands-on experience building and managing account-based marketing (ABM) programs across multi-channel digital platforms
Strong cross-functional collaboration and project management skills, with the ability to influence stakeholders without direct ownership
Marketing performance analytics expertise with a data-driven approach to program optimization and ROI reporting
Experience with marketing automation platforms and CRM tools, including Salesforce
Familiarity with business intelligence and intent signal tools for audience segmentation and targeting
Experience managing regional marketing budgets and optimizing spend to maximize ROI
Hyland is the pioneer of the Content Innovation CloudTM, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.
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📌 Lead Marketing Specialist (Santiago de Querétaro)
🏢 Hyland
📍 Santiago de Querétaro