Company Overview

DiDi General Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit:

Team Overview

As part of the User Insights team, you will become the empathy expert by becoming the voice of the users in order to improve and build on all of the experiences that our brand provides to them. You will be responsible for gathering and transforming information into insights that will inform the creation of new initiatives, improvements in the user experience, strategy definition, and other business decisions.

You will be the face of uncovering Users' motivations, behaviors, and culture of Restaurants, Eaters, Couriers, and all of the actors that interact with our Ecosystem.

Role Responsibilities

- Provide Marketing, Operations,



and other business teams with actionable and holistic insights that take into account users' needs and business needs and objectives.
- Design and execute effective qualitative research plans that help answer user and business objectives, with a twist that challenges the status quo of the teams and triggers questions of "what if..." and "how might we..."
- Lead qualitative research projects end-to-end, including research design, recruitment, moderation, analysis, synthesis, and presentation of findings.
- Get insights out of different qualitative methods, including 1:1 interviews, focus groups, ethnographies, concept testing, communications testing, and other generative and evaluative methodologies.
- Use Artificial Intelligence applied to Research to streamline research processes, improve efficiency, accelerate analysis and synthesis, and identify new ways of generating insights.
- Manage business and external stakeholders, providing visibility into expectations and timelines to achieve research goals.

Role Qualifications

Minimum:

- Self-motivated and proactive in problem-solving. This role is expected to have a high degree of agency and autonomy while providing timely visibility of status and roadblocks.
- Has at least 5 years of experience in qualitative research, with hands‐on experience designing and executing research projects.
- Is experienced in moderating qualitative research, including 1:1 interviews, focus groups,



and ethnographies.
- Has experience with various generative and evaluative research methodologies, including interviews, ethnographies, focus groups, concept testing, communications testing, and benchmarking/competitive analysis.
- Has experience running and supporting innovation, insights, and business workshops.
- Is an expert in crafting inspiring storytelling and presentations
- Has experience using Artificial Intelligence applied to Research to improve research processes, accelerate analysis and synthesis, and generate efficiencies.
- Bachelor's degree in Sociology, Marketing, Psychology, Anthropology, or related.
- High proficiency in English reading and writing.

Preferred:

- Experience working in fast-paced, technology-driven environments.
- Experience applying AI tools to research workflows and qualitative analysis.

Skills:

- Qualitative Research
- Ethnography
- Focus Groups
- User Interviews
- Concept Testing
- Communications Testing
- Research Moderation
- Storytelling
- Business Thinking
- Artificial Intelligence applied to Research

EEO Statement

- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best

📌 UXR Qualitative Sr Analyst (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México