About the Role Our client, a prominent player in the e-commerce sector, is seeking a skilled and visionary Social Media and Digital Marketing Manager to lead their marketing efforts from their offices in Morelia, Michoacán . This critical role involves overseeing the development and execution of integrated digital marketing strategies, managing all social media channels, and fostering a strong online community around the brand. The idóneo candidate will possess a deep understanding of the digital landscape, a proven ability to drive measurable results, and a passion for creating impactful online experiences. You will be the driving force behind our client's digital communication and customer engagement initiatives, ensuring brand consistency and market leadership in the competitive e-commerce space. This is an opportunity to lead and innovate within a dynamic business environment. Key Responsibilities

- Develop and implement a comprehensive social media strategy aligned with the company's overall marketing and business goals.
- Manage day-to-day operations of all social media channels, including content planning, creation, scheduling, and publishing.
- Oversee the creation of engaging and high-quality content (text, images, video) tailored to each platform and target audience.
- Plan,



execute, and manage paid social media advertising campaigns to drive traffic, leads, and sales.
- Monitor social media performance using analytics tools, analyzing data, and generating reports with insights and recommendations for optimization.
- Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner.
- Collaborate with internal teams (e.g., creative, sales, product) to ensure brand messaging consistency and campaign integration.
- Stay current with industry trends, emerging social media platforms, and best practices in digital marketing.
- Manage influencer collaborations and online PR efforts to expand brand reach.

Requirements

- Minimum of 5 years of experience in social media management and digital marketing, preferably within the e-commerce industry.
- Demonstrated success in developing and executing impactful social media campaigns that drive engagement and conversions.
- Expertise in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong understanding of SEO, SEM, content marketing, and email marketing

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📌 Especialista En Marketing Digital — Crecimiento Y Análisis De Campañas (Morelia)
🏢 Naranti MX
📍 Morelia