The OpportunityThe Regional Media Manager – LATAM will be responsible for developing and executing regional media strategies that maximize brand visibility, engagement and conversion across the region.
This role requires a forward-thinking professional who can balance global brand guidelines with local market dynamics, ensuring optimal allocation of media investments across digital and traditional channels.What you'll get to doMedia Strategy & PlanningDesign and implement regional media strategies aligned with global objectives and local market needs.Accelerate the transition from traditional media to digital-first approaches, focusing on digital, social media, programmatic buying, and performance marketing.Budget ManagementManage and optimize a significant media budget, ensuring ROI and efficiency across channels.Monitor spend allocation between digital and traditional media, prioritizing high-impact platforms.Performance & AnalyticsDefine KPIs and measure campaign effectiveness using up-to-date analytics tools.Provide actionable insights to improve media performance and inform future strategies to both local markets and general brand teams.Agency & Partner ManagementLead relationships with media agencies,



vendors and digital platforms.Negotiate contracts and ensure compliance with brand standards and regional regulations.Cross-Functional CollaborationWork closely with marketing, e-commerce, and PR teams to ensure integrated campaigns.Align with global media teams to share best practices and leverage synergies.We'd love to meet you if you haveBachelor's degree in Marketing, Communications, or related field; MBA is a plus.10+ years of experience in media planning and buying, preferably in luxury or premium brands and/or general media agencies.Strong expertise in digital media, social platforms, influencer marketing, and programmatic advertising.Proven ability to manage large budgets and deliver measurable results.Excellent negotiation, analytical, and project management skills.Fluent in English and Spanish or Portuguese; additional languages are a plus.A few things you'll love about usAn entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits package
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📌 Regional Media Senior Manager - Latam (México)
🏢 Puig
📍 México