Key Responsibilities

- Develop and execute a comprehensive PR and communications strategy tailored to the Latin American market.
- Build and maintain strong relationships with key regional media (both Spanish and Portuguese), influencers, bloggers, and industry analysts.
- Lead all media outreach, including press releases, press conferences, media briefings, and exclusive interviews.
- Secure high-quality, positive media coverage in top-tier regional publications and broadcast channels.
- Act as the company's local spokesperson and manage all media inquiries with professionalism.
- Proactively identify and manage potential PR crises and issues, protecting the company's reputation.
- Monitor, analyze, and report on PR campaign results and media mentions.
- Organize and manage PR events, from press launches to corporate announcements.
- Act as the company's local spokesperson and manage all media inquiries with professionalism.

Qualifications & Requirements

Essential Experience:

- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- 5 years of proven experience in a PR role,



with a minimum of 3 years specifically focused on the Latin American market.
- Existing and demonstrable relationships with key media outlets in Latin America (Mexico and Brazil are essential).

Local & Cultural Expertise:

- Native or bilingual proficiency in Spanish is mandatory (both written and spoken); proficiency in English is highly preferred.
- Deep understanding of Latin America's media landscape, social norms, cultural nuances, and business etiquette.
- Knowledge of the regional socio-political and economic environment.

Skills & Competencies:

- Excellent communication, presentation, and interpersonal skills.
- Proven ability to act as a confident and effective company spokesperson.
- Strong existing network of local media and relevant stakeholder contacts.
- Experience in crisis management and issues resolution.
- Self-starter with the ability to work independently and as part of a integral team.
- Results-driven with a portfolio of successful PR campaigns in the region.

📌 Public Relations Manager (México)
🏢 UGREEN GROUP
📍 México