What You'll Do

Meta Ads Management & Optimization

- Manage, monitor, and optimize 10+ Meta Ads accounts across Facebook and Instagram.
- Build and optimize lead-generation campaigns for U.S. home services businesses.
- Analyze campaign performance, identify opportunities, and make data-driven decisions to improve cost per lead and lead quality.
- Continuously test new audiences, messaging, offers, and creative variations.

Creative Strategy & Production

- Develop compelling ad concepts, hooks, messaging, and visual angles tailored to home services audiences.
- Create high-quality static image ads and produce creative variations using AI-powered tools.
- Use AI to accelerate creative production while applying strong design judgment and refining outputs to meet professional advertising standards.
- Identify what makes an ad effective and translate those insights into new creative concepts.
- Avoid generic, repetitive, or low-quality AI-generated content.

Competitor Research & Analysis

- Research competitor advertising to identify winning creative patterns, offers, messaging, and visual styles.
- Use competitor insights to develop differentiated concepts and new testing opportunities.
- Evaluate creative-level performance data to understand what's working, what's not, and what to test next.

Internal Collaboration

- Work with the internal team to share insights, creative concepts, and campaign learnings.
- Participate in occasional onboarding or internal discussions as needed.

What We're Looking For

- Proven experience managing multiple Meta Ads accounts, ideally 10+ simultaneously.
- Strong experience running lead-generation campaigns, preferably for U.S.



home services businesses such as HVAC, roofing, plumbing, pest control, or landscaping.
- Excellent creative instincts and a strong understanding of direct-response advertising.
- Hands-on experience creating static ad creatives and using AI tools for creative generation.
- Strong competitor research, analytical, and campaign optimization skills.
- The ability to connect creative decisions to measurable campaign performance.
- A proactive, independent mindset with strong ownership and attention to detail.

Tools & Technology Experience with Meta Ads Manager and AI-powered creative tools such as Atrio, HeyGen, Claude, or comparable platforms. Familiarity with Canva, Photoshop, or similar design tools.

We're tool-agnostic and value the ability to learn new tools quickly.

What Success Looks Like

- Effectively managing 10+ accounts while maintaining campaign quality.
- Producing compelling, high-quality ad creatives that stand out from generic AI-generated content.
- Turning competitor research and performance data into actionable creative strategies.
- Continuously testing, learning, and improving campaign results.

Important: This role is best suited to a performance-focused media buyer with strong creative capabilities—not a generalist digital marketer or an e-commerce-only specialist. Job Type: Full-time

Pay: $37,000.00 - $52,000.00 per month

Application Question(s)

- How many meta ads accounts you managed and optimized at the same time?
- Do you have experience running lead-generation campaigns, preferably for U.S. home services businesses such as HVAC, roofing, plumbing, pest control, or landscaping? If so please specify

Work Location: Remote

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