Job Description

The KAM for the Dolls Category at Walmart Mexico is responsible for leading the
business development with this strategic client, ensuring the correct execution of Mattel's strategy in the
physical channel. The role involves managing the portfolio, coordinating promotions and in-store displays, and
maintaining a close relationship with Walmart's buyer to drive sales, profitability, and market share growth in the
category.

What You’ll Do

- Lead the commercial relationship with Walmart Mexico for the Dolls category, acting as the primary point of contact.
- Negotiate and execute the Joint Business Plan, aligning Mattel’s objectives with Walmart’s strategies.
- Monitor business performance through key indicators such as sell-in, sell-out, forecast, market shareprofitability, and margin.
- Oversee in-store execution,



ensuring product availability, proper display, and promotion activation.
- Collaborate closely with internal teams including marketing, trade marketing, logistics, finance, and supply chain to guarantee full execution of business plans.
- Analyze market information using tools such as Circana, Nielsen, and retail tracking reports to identify growth opportunities and optimization areas.
- Maintain and strengthen a collaborative relationship with Walmart’s buyer, fostering openness and trust for successful negotiations.
- Ensure achievement of sales, profitability, and market share goals established for the Dolls category.

📌 Assoc Manager Key Account (México)
🏢 Mattel
📍 México