Solution Architect – Marketing Cloud NextLocation: Mexico City (CDMX), MexicoLevel: Solution ArchitectFunction: Professional Services · GDC Strategic Technology Practice · Migration HubRole OverviewThe Solution Architect – Marketing Cloud Next is a client-facing leader responsible for designing and guiding end-to-end migrations from legacy marketing platforms (Eloqua, Marketo, HubSpot, Pardot, legacy SFMC Classic) to Salesforce Marketing Cloud Next and Data Cloud.As a foundational member of the Migration Hub, you will own the solution blueprint, functional discovery, and client relationship.
You will sit between marketing strategy and technical platform design.
You will partner with the Technical Architect, Data Cloud Architect, and DevOps to make sure subscriber data, consent records, and journey logic land in a governed, AI-ready customer platform that is ready for Agentforce personalization and Data Cloud activation.Primary ResponsibilitiesLead functional discovery workshops with client marketing, CRM, data, compliance, and digital teamsOwn the Marketing Cloud Next target architecture and solution blueprint, including Data Cloud integration design (unified profiles, identity resolution, segmentation, activation)Author the migration approach: wave sequencing, journey migration priorities, cutover plan, and go/no-go criteriaDefine the subscriber and consent migration strategy (GDPR, CAN-SPAM, CASL, POPI), including suppression list governance and data validation criteriaManage scope, functional design documents, UAT, and business sign-off at each phase gateAdvise clients on email deliverability (IP warm-up, SPF/DKIM/DMARC)



and post-migration strategyContribute to Migration Hub playbooks and accelerators, and support pre-sales and solutioningMust-Have RequirementsMarketing Cloud Next (Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio, Advertising Studio, Contact Builder)Salesforce Data Cloud (data streams, unified profiles, identity resolution, activation)Subscriber data model and consent architectureWorking knowledge of at least one legacy platform (Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic)Journey and campaign migration strategyEmail deliverabilityIntegration awareness (Marketing Cloud Connect, REST/SOAP APIs)Functional data migration strategyExecutive-level documentation, workshop facilitation, and Agile deliveryPreferred RequirementsAMPscript / SSJSMarketing Cloud Intelligence (Datorama) and Interaction Studio / PersonalizationWhatsApp, Push, SMS, and LINE channel migrationSnowflake / Databricks as Data Cloud sourcesLoyalty Cloud / Commerce CloudMigration experience from Responsys, Acoustic Campaign, or BrazeRequired Experience8–14 years in martech, CRM, and Salesforce consulting5+ years in Marketing Cloud, with at least 2 end-to-end MCN or SFMC implementations or migrations in a solution design or architecture role3+ years in client-facing advisory roles on enterprise marketing transformation programsProven experience running discovery workshops with senior stakeholdersCertificationsRequired: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, Data Cloud ConsultantPreferred: Application Architect, Marketing Cloud Developer, AI Associate#J-*****-Ljbffr

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