Retail Media Manager is responsible for designing and implementing strategic media plans that maximize the effectiveness and return on investment of advertising campaigns.
This role partners closely with internal stakeholders, brands, agencies, and business leaders to understand business objectives, identify target audiences, and develop media strategies that drive awareness, engagement, and business growth.
The position analyzes consumer behavior, media consumption trends, audience insights, and channel performance to recommend optimal media mixes, placements, timing, and geographic focus.
Additionally,



the role evaluates campaign effectiveness and leverages performance insights to continuously improve future media investments and communication strategies.
RESPONSABILIDADES: (actividades a desarrollar, alcances, etc.) Develop comprehensive media plans aligned with brand objectives, marketing priorities, and business goals.
Translate campaign objectives into effective media strategies across online and offline channels.
Recommend the optimal media mix, investment allocation, timing, and audience targeting strategies.
Ensure media plans maximize reach, frequency, engagement, and return on advertising investment.
Consumer

📌 Retail Media Manager (Santa Catarina)
🏢 Coty
📍 Santa Catarina