Marketing Strategist – Bilingual (Spanish & English)

EyeCarePro | Remote – Mexico

Location: Mexico (Remote)

Employment Type: Full-Time | Independent Contractor

Working Hours: Monday–Friday, 9:00 AM–5:00 PM US Eastern Time

Languages: Fluent Spanish and professional English required

About EyeCarePro

EyeCarePro is a leading digital marketing agency specializing in helping independent optometry and ophthalmology practices across North America grow their businesses.

Through innovative digital marketing strategies, advanced technology, and data-driven solutions, we help eye care professionals attract new patients, increase appointment bookings, improve online visibility, and achieve sustainable business growth.

We’re expanding our international team and looking for an experienced, bilingual Marketing Strategist based in Mexico who brings strong digital marketing expertise, commercial awareness, and a passion for helping businesses grow.

Experience in optometry, optical retail, ophthalmology, or healthcare marketing would be particularly valuable.

About the Role

As a Marketing Strategist, you will develop, guide, and continuously optimize digital marketing strategies for a portfolio of independent eye care practices.

This is a strategic position rather than a purely operational marketing role. You’ll analyze marketing performance, identify growth opportunities, develop actionable recommendations, and collaborate with specialist teams to deliver measurable business results.

You’ll work closely with Client Strategists, SEO Specialists, Paid Media Specialists, Content Writers, Designers, Developers, and Project Managers.





The adecuado candidate is an experienced marketing professional who understands how digital marketing drives business growth and can confidently communicate recommendations in both Spanish and English.

Key Responsibilities

1. Digital Marketing Strategy & Planning

- Develop and maintain comprehensive digital marketing strategies aligned with client business objectives.
- Create annual, quarterly, and monthly marketing plans with measurable goals.
- Identify growth opportunities through market research, competitor analysis, and performance data.
- Recommend improvements to existing marketing initiatives.
- Develop strategic marketing roadmaps that support both immediate results and long-term business growth.
- Provide clear strategic direction to internal marketing and production teams.

2. SEO, Local Search & Online Visibility

- Develop and guide SEO and local search strategies to increase qualified organic traffic.
- Identify opportunities across technical SEO, on-page optimization, content marketing, and website structure.
- Evaluate Google Business Profile performance and local search visibility.
- Conduct keyword and competitor research.
- Monitor changes in search algorithms, AI-powered search, and Generative Engine Optimization (GEO).




- Collaborate with SEO and content specialists to improve organic performance.

3. Paid Advertising & Campaign Strategy

- Develop integrated marketing strategies across Google Ads, Meta Ads, social media, and email marketing.
- Analyze campaign performance and recommend improvements to targeting, messaging, and budget allocation.
- Collaborate with Paid Media Specialists to optimize campaign effectiveness.
- Identify opportunities to improve lead generation, cost per acquisition, and return on advertising spend.
- Recommend A/B testing and campaign optimization initiatives.

4. Website Performance & Conversion Optimization

- Evaluate website performance and identify opportunities to improve conversion rates.
- Analyze the customer journey from initial online discovery to inquiry and appointment booking.
- Recommend improvements to landing pages, calls-to-action, website content, and user experience.
- Work with design and development teams to implement conversion improvements.
- Support marketing automation and AI-powered solutions that improve customer engagement.

5. Marketing Analytics & Reporting

- Analyze digital marketing performance using platforms such as Google Analytics 4, Google Search Console, Google Ads, Google Business Profile, and Looker Studio.
- Interpret campaign performance, website traffic, lead generation, and conversion data.
- Translate complex marketing metrics into practical business recommendations.
- Identify performance trends, opportunities, and areas requiring improvement.
- Support Client Strategists with insights for client business reviews.
- Connect marketing performance to measurable business

📌 Marketing Strategist – Bilingual (Ciudad de México)
🏢 EyeCarePro
📍 Ciudad de México