About the Role

Our client, WhatJobs Direct, is seeking a performance-driven Especialista en Publicidad Digital y PPC para E-commerce to join their team in Zapopan, Jalisco . This role is crucial for managing and optimizing paid advertising campaigns across various digital channels, including Google Ads, social media platforms, and other relevant networks, with the primary goal of driving qualified traffic and maximizing return on ad spend (ROAS) for our e-commerce operations. The idóneo candidate will have a proven track record of success in developing, implementing, and analyzing complex PPC campaigns. You will work closely with the marketing and e-commerce teams to ensure cohesive strategies and achieve ambitious growth targets. This position offers a hybrid work arrangement, allowing for a balance between in-office collaboration and remote flexibility in the vibrant area of Zapopan, Jalisco .

Key Responsibilities

- Develop, execute, and manage data-driven paid advertising campaigns (PPC, social ads, display) across platforms like Google Ads, Facebook Ads, Instagram Ads, etc.
- Conduct thorough keyword research and audience targeting to optimize campaign performance and reach the right customers.
- Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS, and implementing adjustments to improve results.
- Manage advertising budgets effectively, ensuring spend is aligned with objectives and maximizing ROI.
- Create compelling ad copy and select high-converting imagery/video assets for campaigns.
- A/B test different ad variations, landing pages, and targeting strategies to identify optimal approaches.




- Collaborate with the e-commerce team to ensure landing pages are optimized for conversion and aligned with campaign messaging.
- Stay up-to-date with the latest trends and best practices in digital advertising and PPC management.
- Prepare regular performance reports for stakeholders, providing insights and strategic recommendations.
- Continuously explore new advertising channels and opportunities to expand reach and drive growth.

Requirements

- Proven experience as a PPC Specialist, Digital Advertising Specialist, or similar role within an e-commerce context.
- Demonstrated success in managing and optimizing Google Ads and social media advertising campaigns.
- Strong understanding of audience segmentation, targeting, and bidding strategies.
- Proficiency in using advertising platforms' analytics tools and reporting dashboards.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Strong copywriting skills for creating effective ad creatives.
- Familiarity with Google Analytics and other web analytics platforms.
- Ability to work collaboratively in a team environment and manage projects effectively.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Knowledge of SEO principles is a plus.

Benefits

- Our client provides a competitive compensation package, health benefits, and opportunities for professional development.

Working in a hybrid model in Zapopan, Jalisco offers a balanced approach to work and personal life. You will have the chance to work with a dynamic team, utilize cutting-edge advertising tools, and contribute significantly to the success of a growing e-commerce business.

📌 Especialista en Publicidad Digital y PPC para E-commerce (Centro)
🏢 Placements24
📍 Centro