Este empleo viene de Talenteca.com

Overview:

Our client is looking for a creative and results-driven Bilingual Social Media & Content Marketing Specialistto develop and execute social media strategies that build brand awareness, grow an engaged audience, and drive sign-ups ahead of an upcoming platform launch. The role involves managing TikTok, Instagram, and Facebook, creating engaging bilingual content, and building an online community among individuals seeking alternative credit solutions, initially targeting the Chicago market. The adecuado candidate has strong content creation and social media marketing skills, understands organic audience growth, and can simplify complex credit-related topics into accessible content while driving engagement and supporting future market expansion.

Schedule: Flexible, with an emphasis on content output, audience engagement, and measurable results rather than a fixed daily schedule | Irvine, CA Time Zone (40 hours per week)

Responsibilities:

Social Media Content Creation & Production

Edit raw images and video footage into engaging short-form videos, reels, and social media postsDevelop creative content that builds awareness of credit solutions and generates interest in the upcoming platform launchCreate educational, informative, and relatable content addressing the challenges faced by individuals experiencing loan denialsWrite compelling captions, hooks, headlines, and calls to action in both English and SpanishAdapt content to the specific formats, audiences, and engagement styles of TikTok, Instagram, and FacebookRepurpose existing content and creative assets to maximize reach and engagement across multiple platformsMaintain consistent brand messaging, visual identity, and tone of voice across all social media channels
Social Media Strategy & Account Management

Develop and execute a consistent social media content strategy focused on brand awareness, audience growth, and platform launch preparationManage and maintain TikTok, Instagram, and Facebook accounts, ensuring a steady and strategic posting scheduleResearch social media trends, audience interests, and platform-specific opportunities to improve content performanceApply platform algorithm best practices to maximize organic reach, engagement, and follower acquisitionMonitor content performance and adjust strategies based on engagement metrics, audience behavior, and growth trendsDevelop market-specific content strategies, initially targeting the Chicago market, with future expansion into Philadelphia, New Jersey, the Carolinas, and Atlanta
Community Engagement & Audience Development

Monitor comments, direct messages, and audience interactions across all social media platformsRespond professionally and appropriately to comments and inquiries in both English and SpanishEncourage meaningful audience engagement through relevant, educational,



and community-focused contentDirect interested followers to the website landing page to encourage sign-ups and waiting-list registrationsIdentify opportunities to build trust and establish credibility within communities affected by loan denialsDevelop strategies to attract, grow, and retain a relevant audience that supports long-term platform growth
Educational Content & Pre-Launch Marketing

Create and share educational content related to credit challenges, loan denials, and available credit solutionsDevelop social media storytelling campaigns that communicate the platform's purpose, value proposition, and benefitsBuild awareness and anticipation ahead of the platform launch through consistent content and audience engagementCreate content that encourages prospective users to join the waiting list and register through the landing pageSupport the development of a strong, engaged social media audience that demonstrates market interest and supports investor confidence
Performance Tracking & Reporting

Monitor and report on key social media performance indicators, including follower growth and audience retention, reach and impressions, engagement rates (likes, comments, shares, and saves), video views and watch time, landing page clicks and sign-ups, and waiting-list registrationsIdentify successful content formats, topics, and campaigns and use insights to improve future performanceProvide regular updates on social media growth, content performance, and progress toward pre-launch objectivesRecommend strategies to improve audience quality, engagement, and conversion rates
Requirements:

Fluency in both written and spoken English and Spanish, with the ability to create natural, engaging content in both languagesProven experience managing social media accounts for businesses, brands, or organizationsDemonstrated experience creating, editing, and publishing short-form video content, including reels and TikTok videosStrong copywriting skills, including the ability to develop engaging captions, hooks, and calls to actionUnderstanding of social media algorithms, organic reach, audience engagement, and follower growth strategiesExperience managing TikTok, Instagram, and Facebook accountsStrong understanding of social media trends, content formats, and platform-specific best practicesExcellent written communication skills and attention to detailAbility to work independently, manage priorities, and consistently deliver high-quality contentStrong organizational skills and the ability to maintain a consistent content production and posting schedule
Preferred Qualifications:

Experience or familiarity with real estate, financial services, credit solutions, lending,



or financial education marketingExperience marketing products or services to bilingual or multicultural audiencesExperience developing social media strategies for pre-launch campaigns, new products, or growing businessesFamiliarity with social media analytics and reporting toolsExperience building organic audiences and converting social media followers into website visitors, leads, or registrationsA PORTFOLIO demonstrating successful social media content creation, short-form video production, or measurable audience growth
Ideal Candidate Profile:

Bilingual social media professional who combines creative storytelling with a strong understanding of organic audience growth and digital marketingComfortable turning raw creative assets into compelling content, communicating effectively with English- and Spanish-speaking audiences, and building an engaged community around a new platformProactive, resourceful, and motivated by measurable results, with the ability to work independently and take ownership of the social media presence throughout the pre-launch, launch, and growth phases
Scope of Work & Engagement Details:

Primary Focus: Dedicated social media management, content creation, audience development, and pre-launch marketingPlatforms: TikTok, Instagram, and FacebookEngagement Duration: Long-term engagement of approximately 18 months, supporting the platform through launch and subsequent growthPrimary Objective: Build brand awareness, grow and retain a relevant social media audience, and drive landing-page sign-ups and waiting-list registrations ahead of the platform launch
Key Performance Indicators (KPIs):

The successful candidate will be evaluated based on measurable performance, including:

Consistent production and publication of high-quality bilingual social media contentGrowth in followers across TikTok, Instagram, and FacebookImprovement in audience engagement and retentionIncreased organic reach, video views, and content visibilityGrowth in relevant followers within target geographic marketsIncreased traffic to the website landing page from social media channelsGrowth in waiting-list registrations and prospective platform usersConsistent reporting, analysis, and optimization of social media performance
Independent Contractor Perks:

Permanent work from homeImmediate hiringHealth Insurance Coverage for eligible locations
Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.

Este empleo viene de Talenteca.com:
https://www.talenteca.com/anuncio?j_id=6aeaa50f3600003600624818&source;=talent

📌 Bilingual Social Media Content Marketing Specialist - Miguel Hidalgo (Coacalco de Berriozábal)
🏢 BruntWork
📍 Coacalco de Berriozábal