Tangem is a Swiss technology company founded in 2017 and headquartered in Zug, with teams across North America, Europe, and APAC. We build secure, simple products that make digital assets easier to own and use. Tangem combines a smartcard-based hardware wallet with a mobile app, offering secure self-custody with a simple setup in under a minute. Today, Tangem serves users in 220 countries and supports thousands of digital assets. In 2019, SBI Crypto Investment, a subsidiary of SBI Holdings, invested $15 million in Tangem to support the mass adoption of digital assets.

About the Role
Tangem is looking for an entrepreneurial and results-driven Head of LATAM to lead the growth of Tangem products across Latin America. Your main responsibility will be to develop and scale Tangem as a consumer product in the region, driving revenue growth through a combination of sales, marketing, distribution, and strategic partnerships. We are looking for a business leader who understands how to bring a product to market, identify the right growth channels, build brand presence, and convert commercial and marketing initiatives into measurable sales results. You will own the regional growth strategy, lead a local team, and work closely with central sales and marketing functions to accelerate Tangem's expansion across LATAM.

Key Responsibilities
• Drive product growth: Develop and execute a regional strategy to increase Tangem's product adoption, sales, and market presence.
• Own regional revenue: Take full responsibility for sales growth and commercial performance across priority LATAM markets.
• Develop sales and distribution channels: Expand retail, e-commerce, reseller, and strategic partnership opportunities.
• Drive regional marketing strategy: Identify and prioritize effective marketing channels, including digital campaigns, influencer partnerships, community initiatives, brand activations, and local promotions.
• Connect marketing with sales: Ensure that marketing investments and activities contribute to product demand, customer acquisition,



and revenue growth.
• Lead the regional team: Manage, coach, and motivate local growth managers, ensuring clear priorities, accountability, and measurable results.
• Identify market opportunities: Understand consumer behavior, competition, and local market dynamics to adapt the growth strategy across different LATAM countries.
• Build scalable operations: Establish KPIs, evaluate channel performance, and optimize resource allocation to maximize commercial impact. Requirements
• Proven experience in growing and scaling a product in a specific market, ideally within consumer technology, hardware, fintech, e-commerce, or a related industry.
• Strong background in sales, business development, and go-to-market strategy, with demonstrated revenue ownership.
• Solid understanding of marketing and customer acquisition, including digital marketing, influencer marketing, brand development, and other growth channels.
• Ability to develop an integrated Sales & Marketing strategy and prioritize initiatives based on their commercial impact.
• Experience leading and motivating teams, preferably across multiple markets.
• Entrepreneurial mindset, strong commercial judgment, and the ability to execute with limited resources.
• Experience working in an international business environment.
• Strong understanding of LATAM markets and consumer behavior.
• Fluent English.
• Based in Latin America, with flexibility to travel across the region. Nice to Have
• Experience scaling a physical consumer product through both online and offline channels.
• Background in consumer electronics, hardware, fintech, payments, or crypto.
• Familiarity with cryptocurrency and self-custody products.

What We Offer
• High level of ownership over one of Tangem's key markets.
• Remote work from any location.
• Competitive salary in EUR/USDT with performance-based upside.
• Compensation for the purchase of necessary technical devices for the work.
• Opportunity to work directly with integral teams and shape Tangem's India strategy and growth.

📌 Regional General Manager LATAM (Ciudad de México)
🏢 Tangem
📍 Ciudad de México